Propeller Тамғакоғазҳо by Studija Creata

Propeller Тамғакоғазҳо by Studija Creata is a highly esteemed winner of the very prestigious 2014 Ҷоизаи тиллоии A' Design Award in Дизайни бастабандӣ Competition Category.

ТиллоБастабандӣ· 2014

Propeller Тамғакоғазҳо

by Studija Creata

Client: Stumbras

Ҷоизаи тиллоии A' Design Award Winner in Бастабандӣ Category

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Verified Award Winner

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Colors

The Design

About Propeller Тамғакоғазҳо

Пропеллер ин маҷмӯи арвоҳҳо аз гӯшаҳои мухталифи ҷаҳон аст, ки бо мавзӯи сафари ҳавоӣ ва як сайёҳи озмоишӣ ҳамчун аломати бренд вобаста аст. Хусусиятҳои ҳар як намуди нӯшокиҳоро тавассути тасвирҳои сершумор, навиштаҷоти ба нишони ҳавопаймоҳо ва эскизҳо ҳамчун рецептҳои коктейл хизмат мекунанд. Тарҳи гуногунҷабҳа бо оҳангҳои гуногуни фолгаи ранга, лакҳои гуногун, ороиш ва нақшакашӣ пурра карда мешавад.

The Recognition

About the Ҷоизаи тиллоии A' Design Award

Propeller Тамғакоғазҳо ғолиби Ҷоизаи тиллоии A' Design Award аст, ки эътирофи бениҳоят обрӯманд буда, ба тарҳҳои дараҷаи аввал, аҷоиб ва барҷаста дода мешавад. Ғолибони тилло офаридаҳои бағоят навоварона, дурандешона ва ҷилваноки дурахшонанд, ки нубуғ, хирад ва маҳорати тарроҳони худро инъикос мекунанд. Интизор меравад, ки Propeller Тамғакоғазҳо ихтирои хеле ситоишшуда, роҳбаладгузор ва ёдгорӣ бошад, ки арзиши бесобиқа меорад. Ин тарҳи ғолиби Ҷоизаи тиллоии A' Design Award лоиҳаи тамошобоб ва мӯҳтарам аст, ки хеле судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Propeller Тамғакоғазҳо эҳсосоти шадиди хоҳишро ба вуҷуд меорад, шӯру шавқро бедор мекунад, эҷодкориро рағбат мебахшад ва моро мафтун месозад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Propeller is a collection of spirits from various parts of the world, associated by the theme of air travel, which appeals to male customers and reflects quality and experience. The collection becomes easy to identify because of the character of pilot traveller. His stories are reflected in the illustrations and tell about every beverage's origin country. Features of each sort of beverage are exposed through numerous illustrations, inscriptions resembling aviation badges and sketches serving as cocktail recipes. Multifaceted design is complemented with various tones of coloured foil, different lacquers, patterns and embossing.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 75 (w) x 295 (h) mm.
Tags: Propeller, label, rum, gin, aviation, pilot, illustrations, package design, Stumbras, Studija Creata
Production Technology: Flexo printing, cold foil, glossy and matt varnish, embossing.
Design Challenge: To create a unified range of associated products, while at the same time emphasizing the distinctiveness and individual features of each of them.
Research: Personal aviation experience of the creative team served for a research. "Flying a hot air balloon I have met a lot of wonderful inspiring people. I embodied them in the character of Propeller’s pilot." says designer and hot air balloon pilot Asta Kaušpėdaitė.
Inspiration: Flight. Journey. Stories… fabulous stories which blur the line between reality and fantasy.
Project Duration: Started in 2013, the collection will be expanded with other beverages.
Operation Flow: The theme of air travel, exposed through numerous illustrations and other eye-catching details, invites the consumer to examine the product closely and get involved into a play of imagination, inspires for discoveries of new flavours and blends. Varying recipes sketches offer possible ways of enjoying the product.
Team Members: Asta Kauspedaite (Designer, "Studija CREATA")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Product development department manager, "Stumbras")
Kestutis Poniskaitis (Designer, "Studija CREATA")
Image Credits: Edgaras Marozas