Mercedes-Benz Russia SAO Тарроҳии Намоишгоҳ by Viktor Bilak

Mercedes-Benz Russia SAO Тарроҳии Намоишгоҳ by Viktor Bilak is a highly esteemed winner of the very prestigious 2016 Ҷоизаи оҳании A' Design Award in Дизайни фазои дохилӣ ва намоишгоҳ Competition Category.

ОҳанДохилӣ· 2016

Mercedes-Benz Russia SAO Тарроҳии Намоишгоҳ

by Viktor Bilak

Client: Expolevel

Ҷоизаи оҳании A' Design Award Winner in Дохилӣ Category

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Colors

The Design

About Mercedes-Benz Russia SAO Тарроҳии Намоишгоҳ

Ғояи асосии консепсияи эстетикии истгоҳи Мерседес-Бенс Россия SAO ин тасвири роҳи каҷ мебошад. Он бо хатҳои шикаста дар замин, дар шифт ва деворҳои дӯконҳо ифода карда мешавад. Он консептуалӣ ҳамаи қисмҳои дӯконро муттаҳид мекунад ва траекторияро барои пиёда кардани меҳмонон дар стенд ташкил менамояд.

The Recognition

About the Ҷоизаи оҳании A' Design Award

Mercedes-Benz Russia SAO Тарроҳии Намоишгоҳ ғолиби Ҷоизаи оҳании A' Design Award аст, ки эътирофи обрӯманд буда, ба тарҳҳои хуб дода мешавад, ки талаботи касбӣ ва саноатиро, ки аз офаридаҳои хуб тарҳрезишуда интизор меравад, иҷро мекунанд. Ғолибони оҳан маҳорати бузург, ихтисоси баланд, фаҳмиши коршиносона ва иқтидори эҷодии офаринандагони худро нишон медиҳанд. Интизор меравад, ки Mercedes-Benz Russia SAO Тарроҳии Намоишгоҳ офаридаи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки амалӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи оҳании A' Design Award беҳтарин амалияи соҳаро муттаҳид мекунад ва хусусиятҳои босалоҳияти фаннӣ дорад, ки бо донишҳои амалӣ ва истеъдод пайваст шудаанд. Mercedes-Benz Russia SAO Тарроҳии Намоишгоҳ барои диққаткорияш эҳтиром мешавад ва барои таъмини беҳбудиҳои сифати зиндагӣ, ки ба беҳтар кардани ҷаҳон кумак мекунанд, тарҳрезӣ шудааст.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Mercedes-Benz exhibition stand presented commercial vehicles, produced in Russia. The main idea of artistic conception of the stand - the image of twisting road. It is expressed by broken lines of track on the floor in orange color and repeating it lines of dropped ceiling. They define the trajectory for walking of visitors on the stand.
Dimensions & Packaging: The exhibition stand is 1504 sq. m. It consists two islands 16x36x7 m and 26x36x7 m.
Tags: The image of road, broken lines, twisting way, dropped ceiling, Mercedes-Benz Russia SAO, Double Form Octanorm system.
Production Technology: The stand constructed by Double Form Octanorm system, surfaces made from ecological materials - recycled chipboard.
Design Challenge: The hardest part of design activity was to organize the space for demonstration a lot of cars. The image of road help to decide this task.
Research: This project required detailed empirical research the real space for placement of vehicles. For this aim it was necessary to organize all cars in groups and to place them on the plan of the stand, then to build them in 3D project.
Inspiration: The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices.
Project Duration: The project started in May 2015 in Moscow and finished in September 2015 in Moscow. It was realized in Comtrans-2015 in September 2015, Moscow, Russia.
Operation Flow: The main artistic idea of the stand - the image of twisting road. It is expressed by broken lines of track on the floor and repeating it lines of dropped ceiling. They organized the trajectory for walking of visitors on the stand. The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices.
Team Members: Designer: Viktor Bilak.
Image Credits: Image #1: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #2: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #3: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #4: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #5: Photographer Viktor Bilak, Mercedes-Benz, 2015.