Sparkling Juice Бастабандии нӯшокӣ by Mao Ming and Yao Dabin is a highly esteemed winner of the very prestigious 2020 Ҷоизаи биринҷии A' Design Award in Дизайни бастабандӣ Competition Category.
БиринҷБастабандӣ· 2020
Sparkling Juice Бастабандии нӯшокӣ
Client: Beijing Platinum Tiande Trading Co., Ltd.
Ҷоизаи биринҷии A' Design Award Winner in Бастабандӣ Category
Verified Award Winner
Verify Award Status for #86414The Design
About Sparkling Juice Бастабандии нӯшокӣ
Sparkling Juice тарҳи бастабандӣ барои нӯшокии газдори мевагӣ мебошад. Тарҳ этикеткаро бо шакли шишаи шишагин муттаҳид месозад. Этикеткаи каҷшуда хамии шишаро пайгирӣ мекунад ва этикеткаи хурди мевагӣ таъми шарбатро нишон медиҳад. Тасвирҳои дастӣ чор ҳайвонро — фламинго, паланг, зурафа ва хамелеон — нишон медиҳанд, ки ба сӯи чор мева — лайм, меваи ҷазба (passion fruit), тути фарангӣ ва личи дароз мешаванд. Шиша 290 миллилитр гунҷоиш дошта, баландии он 20 сантиметрро ташкил медиҳад. Дар этикетка чопи гарми нуқрагин ва бесторбарорӣ (эмбоссинг) истифода шудааст.
The Recognition
About the Ҷоизаи биринҷии A' Design Award
Sparkling Juice Бастабандии нӯшокӣ ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Sparkling Juice Бастабандии нӯшокӣ ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Sparkling Juice Бастабандии нӯшокӣ эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
- Dimensions & Packaging
- 290ml/20cm/Glass bottle/Glass bottle label
- Tags
- Juice, glass bottle, packaging, illustration
- Production Technology
- The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump - Design Challenge
- This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
- Research
- The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
- Inspiration
- The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
- Project Duration
- The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China. - Operation Flow
- Glass bottle design, label design, label graphic design, printing process design, market testing.
- Team Members
- Mao Ming
Yao Dabin
Li Qian - Image Credits
- Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming
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