Yan Natural Juice Бастабандии Шиша аз Backbone Branding

Тарҳи Yan Natural Juice Бастабандии Шиша аз Backbone Branding ғолиби шоистаи ҷоизаи бонуфузи 2020 Ҷоизаи платинагии A' Design Award дар категорияи мусобиқавии Дизайни бастабандӣ мебошад.

ПлатинаБастабандӣ· 2020

Yan Natural Juice Бастабандии Шиша

аз ҷониби Backbone Branding

Муштарӣ: Backbone Branding

Ғолиби Ҷоизаи платинагии A' Design Award дар категорияи Бастабандӣ

201,010

Ғолиби тасдиқшудаи ҷоиза

Тасдиқи вазъи ҷоиза барои #86906

Ба сайт гузаред Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

Рангҳо

Тарҳ

Дар бораи Yan Natural Juice Бастабандии Шиша

Тарҳи шиша аз табиат ва принсипҳои биомимикрия, махсусан шакли себи газида илҳом гирифта шудааст. Ин барои нишон додани сифати органикии маҳсулот дар дохили он буд. Ин анатомия ба шаклҳои иловагие оварда мерасонад, ки ҳангоми дар паҳлӯи якдигар ҷойгир кардани рафҳо ё ҳангоми интиқол имкон медиҳанд, ки фазои ҳадди аксар сарфа карда шавад. Номи бренд дар лавҳа бо хатти услубӣ навишта шудааст. Ин каллиграфия ранг ва намуди алафи борикро ҳамчун ишора ба Табиат ба вуҷуд меорад.

Эътироф

Дар бораи Ҷоизаи платинагии A' Design Award

Yan Natural Juice Бастабандии Шиша ғолиби Ҷоизаи платинагии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои ҳақиқатан истисноӣ, зебо ва боҳашамат дода мешавад. Ғолибони платина мӯъҷизаҳои офариниш, гувоҳи ҳудуди эҷодкории зеҳнӣ мебошанд ва касбият ва нубуғи беназири тарроҳони худро нишон медиҳанд. Интизор меравад, ки ин тарҳҳо машҳуртарин асарҳо бошанд, ки зебоипарастии як давраро муайян мекунанд, ба некӯаҳволии ҷомеа мусоидат менамоянд ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебаранд. Yan Natural Juice Бастабандии Шиша сатҳи фавқулодаи баландмартабагиро нишон медиҳад ва бешубҳа бо хусусиятҳои судманд ва арзишманди худ ҷаҳонро ба ҷои беҳтар табдил медиҳад. Yan Natural Juice Бастабандии Шиша асари ғолиби Ҷоизаи платинагии A' Design Award аст, ки хостаҳоро бедор мекунад, илҳом мебахшад, ба ваҷд меорад, хушнуд мекунад ва шодии бузургро ба вуҷуд меорад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
Андоза ва бастабандӣ: Width 70mm x Depth 85mm x Height 265 mm
Тегҳо: natural juice, packaging design, biomimicry, organic,
Технологияи истеҳсол: A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
Мушкилоти дизайн: Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.

The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand.
Таҳқиқот: Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
Илҳом: The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
Давомнокии лоиҳа: January to May 2017 in Yerevan Armenia
Ҷараёни кор: We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
Аъзои гурӯҳ: Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan
Ҳуқуқи тасвирҳо: All photo credits to Backbone Branding