Diaoyutai Тарҳи бастабандии машрубот by Jiabo Lu and Kun Luo

Diaoyutai Тарҳи бастабандии машрубот by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 Ҷоизаи нуқрагии A' Design Award in Дизайни бастабандӣ Competition Category.

НуқраБастабандӣ· 2020

Diaoyutai Тарҳи бастабандии машрубот

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Ҷоизаи нуқрагии A' Design Award Winner in Бастабандӣ Category

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Colors

The Design

About Diaoyutai Тарҳи бастабандии машрубот

Diaoyutai як тарҳи бастабандиест, ки барои машруботи баландсифати чинӣ эҷод шудааст. Нақши аждаҳо, ки дар Чини қадим олитарин симои императориро ифода мекард, ҳамчун унсури асосии ороишӣ истифода шудааст. Сарпӯши шиша бо тафсилоти бой оро дода шуда, шакли чоркунҷаи он мӯҳри яшмиро, ки рамзи қудрати императорӣ буд, ба хотир меорад. Худи шиша хеле оддӣ боқӣ мемонад. Тазоди байни ороиши бой ва сатҳҳои оддӣ як симои бинишии тантанавӣ бо хислати фарқкунандаи чиниро ба вуҷуд меорад. Қуттии берунӣ аз коғази барқароршаванда сохта шудааст ва шиша аз сафоли анъанавии чинӣ тайёр карда шудааст.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Diaoyutai Тарҳи бастабандии машрубот ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Diaoyutai Тарҳи бастабандии машрубот асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Diaoyutai Тарҳи бастабандии машрубот офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
Dimensions & Packaging: Width 145mm x Depth 115mm x Height 285mm
Tags: liquor, package, wine, Spirits, beverage, Graphics
Production Technology: The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
Design Challenge: The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
Research: What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
Inspiration: Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
Project Duration: The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
Team Members: Designer：JIABO LU
Creative Director：KUN LUO
Image Credits: Designer Jiabo Lu,Diaoyutai,2017