Care for Mom to Be Ғамхорӣ барои Модари Оянда by Seyon Kim

Care for Mom to Be Ғамхорӣ барои Модари Оянда by Seyon Kim is a highly esteemed winner of the very prestigious 2020 Ҷоизаи биринҷии A' Design Award in Дизайни иҷтимоӣ Competition Category.

БиринҷИҷтимоӣ· 2020

Care for Mom to Be Ғамхорӣ барои Модари Оянда

by Seyon Kim

Client: Seyon Kim

Ҷоизаи биринҷии A' Design Award Winner in Иҷтимоӣ Category

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Colors

The Design

About Care for Mom to Be Ғамхорӣ барои Модари Оянда

Ғамхорӣ барои Модари Оянда як маъракаи огоҳии ҷамъиятӣ дар бораи эҳтиёҷоти занони ҳомиладор аст, ки сафар мекунанд. Ин маърака аз дигар мусофирон мехоҳад, ки дар қатора ҷои нишаст ё ҷои таваққуфи мошинро пешниҳод намоянд. Ҳувияти визуалӣ аз логотипе рушд мекунад, ки симои шахси ҳомиладорро бо шакли дил муттаҳид месозад ва ҳомиладорӣ ва ғамхориро ифода мекунад. Ба ҷои рангҳое, ки одатан бо ҳомиладорӣ алоқаманданд, тобиши гарми пастелии омехтаи сурх ва норанҷӣ истифода шудааст. Плакатҳо ва чиптаҳои чопии метро дар истгоҳҳо ва майдончаҳои таваққуф ин логотипро дар бар мегиранд.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Care for Mom to Be Ғамхорӣ барои Модари Оянда ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Care for Mom to Be Ғамхорӣ барои Модари Оянда ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Care for Mom to Be Ғамхорӣ барои Модари Оянда эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim