Studds Accessories Ltd Тарроҳии Фазои Чакана аз Sameer Khosla

Тарҳи Studds Accessories Ltd Тарроҳии Фазои Чакана аз Sameer Khosla ғолиби шоистаи ҷоизаи бонуфузи 2020 Ҷоизаи нуқрагии A' Design Award дар категорияи мусобиқавии Дизайни фазои дохилӣ ва намоишгоҳ мебошад.

НуқраДохилӣ· 2020

Studds Accessories Ltd Тарроҳии Фазои Чакана

аз ҷониби Sameer Khosla

Муштарӣ: Studds

Ғолиби Ҷоизаи нуқрагии A' Design Award дар категорияи Дохилӣ

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Бештар кашф кунед Ба сайт гузаред Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

Рангҳо

Тарҳ

Дар бораи Studds Accessories Ltd Тарроҳии Фазои Чакана

Studds Accessories Ltd истеҳсолкунандаи шлем ва дӯкони дукарата мебошад. Куртаҳои чархдор одатан дар нуқтаҳои фурӯши бисёр брендҳо фурӯхта мешуданд. Ҳамин тавр, зарурати эҷоди як тамғаи брендие, ки ба он сазовор буд, вуҷуд дошт. D'art мағозаро дорои хусусияти инноватсионӣ ба монанди воқеияти виртуалии маҳсулот, мизҳои намоиши интерактивии сенсорӣ ва дастгоҳҳои тозакунанда ва ғайраҳо сохт. ба сатҳи оянда.

Эътироф

Дар бораи Ҷоизаи нуқрагии A' Design Award

Studds Accessories Ltd Тарроҳии Фазои Чакана ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Studds Accessories Ltd Тарроҳии Фазои Чакана асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Studds Accessories Ltd Тарроҳии Фазои Чакана офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: This project consists of design, digital planning integration and construction. The design essential task was to drive scalability without compromising on premium design feel. A single trade area was split into two parts STUDDS and SMK, interior areas were created to seek and improve the customer experience, majorly a physical and digital experience. Asia is a land of diversity therefore the key achievement was design adaptability to all kinds of geographies, markets and consumers.
Андоза ва бастабандӣ: The project covers a total of 600 square feet. In order to better meet the functional requirements, each region carries its main tasks and specific functions according to its spatial characteristics.
Тегҳо: Retail Space, Interior Design, Interactive Design, Retail Interior Design, Retail Store Design
Технологияи истеҳсол: With the aim of creating a premium design identity that could sustain in a harsh retail environment, sturdy materials were proposed. Fixtures were made with square metal powder-coated pipes. Using Virtual reality gear for immersive product experience, an interactive touch table was introduced to reduce the inventory cost and helmet sanitizing machine for hygiene. Use of eco-friendly and recyclable materials like green cast acrylic and paper wood. For human safety, use of fire-resistant ACP.
Мушкилоти дизайн: The design studio was aware of the massive challenge of joining consumers belongs to masses and classes together under one roof. In the design process of directing, ratios, mixing, balancing and various design elements such as the grey facade, brand wall, cutting space, category, Stock Keeping Unit into right proportions were respected, and the right mix of mass & class was maintained very well all across.
Таҳқиқот: Two-month detailed International research was conducted after the design brief, teams traveled to Malaysia, China, Thailand, Srilanka and India to develop a deeper understanding of consumer and market insights. In order to achieve the design into reality, various iterations were conducted on material selection and comparison. In the construction process, the design team joins with many parties, studies and discussions, so that the effect of the design scheme has been restored and landed well.
Илҳом: The concept of this proposal is about to unify two brands together (Studds and SMK). Therefore Studds, the world's largest helmet manufacturer desired a global retail Identity. In phase one brand planned to rollout 100 stores in Asia with an average area of 600 to 1000 sq ft. The broad inspiration came from three words of the brand - legacy, comfort and safety. The layer of the same design skin was sketched across every inch of the store to achieve a unified design identity. The design allows for generating a large flow of consumers to have a better experience. Yet a futuristic design for both consumer segments masses and classes.
Давомнокии лоиҳа: The project started in 10/09/2018 and finished in 07/03/2019 at 1 Mahant Laxman Dass Road- Dehradun, Uttrakhand, Dehradun 248001 IN
Ҷараёни кор: 1.Prototyping was the foundation step for each production process.
2. Defining the lighting in store ambience in relation to product - This balance was highly critical.
3.Using the actual Studds Factory Manufacturing Process and transforming it into retail design was highly challenging while executing various brand touch points e.g Main glass facia shows the product explode view of helmet. Main door handle of the store was a HELMET itself.
Патентҳо: We assure, post COVID19 lockdown we will apply for design copyrights. In order to assure the authenticity of this project, we have enclosed the No Objection Certificate from client and Project Contract documents in the licences. Please find the documents.
Аъзои гурӯҳ: Global Design Director: Sameer Khosla
Global Design Strategy: Syed Shahnawaz Zaidi
Global Operations Director: Deepak Kumar
Ҳуқуқи тасвирҳо: Image #1: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Image #2: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Image #3: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Image #4: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Image #5: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.

Video Credits: Creator Sameer Khosla, D’ART PVT LTD, Video Shoot, 2019.