Mi Bluetooth Headset Mini Функсияи асосӣ: Бастабандии гӯшмонак by Xiaomi

Mi Bluetooth Headset Mini Функсияи асосӣ: Бастабандии гӯшмонак by Xiaomi is a highly esteemed winner of the very prestigious 2020 Ҷоизаи нуқрагии A' Design Award in Дизайни бастабандӣ Competition Category.

НуқраБастабандӣ· 2020

Mi Bluetooth Headset Mini Функсияи асосӣ: Бастабандии гӯшмонак

by Xiaomi

Client: Xiaomi

Ҷоизаи нуқрагии A' Design Award Winner in Бастабандӣ Category

25,065

Verified Award Winner

Verify Award Status for #89158

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Bluetooth Headset Mini Функсияи асосӣ: Бастабандии гӯшмонак

Mi Bluetooth Headset Mini бастабандиест, ки барои гӯшмонаки варзишии ихчам сохта шудааст. Қабати гӯшмонак минималӣ буда, як тугмаи мудаввар дорад. Дар бастабандӣ тасвирҳои навозандагони машҳур истифода шудаанд, аз ин рӯ қабати байзашакл ҳамчун сар ва тугма ҳамчун даҳони кушода дарк карда мешавад. Натиҷа сурудхон ё дирижёрро ба хотир меорад ва ба маҳсулоти оддӣ хислат мебахшад. Табақи PET гӯшмонак ва идоракунандаро дар пеш нигоҳ медорад, дар ҳоле ки симҳо пинҳон мемонанд. Пӯшиши коғазӣ сохторро мустаҳкам нигоҳ медорад. Тарроҳӣ ба ҷалби корбарони синни аз 18 то 29-сола нигаронида шудааст.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Mi Bluetooth Headset Mini Функсияи асосӣ: Бастабандии гӯшмонак ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Mi Bluetooth Headset Mini Функсияи асосӣ: Бастабандии гӯшмонак асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Mi Bluetooth Headset Mini Функсияи асосӣ: Бастабандии гӯшмонак офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Dimensions & Packaging: dimension: height 79mm, Length 110mm, width 28mm
Tags: Handset, electronic, packaging, colorful, musician
Production Technology: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Design Challenge: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Research: Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration: In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
Project Duration: The project started in April 2018 and finished in April 2019 in Beijing, China
Operation Flow: The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Patents: Copyrights belong to Xiaomi, 2019
Team Members: Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge