Ningxiahong Rock Painting Bronze Script Шишаи Ликёр by Sunkiss Design Team

Ningxiahong Rock Painting Bronze Script Шишаи Ликёр by Sunkiss Design Team is a highly esteemed winner of the very prestigious 2020 Ҷоизаи биринҷии A' Design Award in Дизайни бастабандӣ Competition Category.

БиринҷБастабандӣ· 2020

Ningxiahong Rock Painting Bronze Script Шишаи Ликёр

by Sunkiss Design Team

Client: The Ningxiahong Wolfberry Liquor

Ҷоизаи биринҷии A' Design Award Winner in Бастабандӣ Category

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Colors

The Design

About Ningxiahong Rock Painting Bronze Script Шишаи Ликёр

Расмҳои сангии кӯҳҳои Ҳелан як намояндаи фарҳанги Чин ва мероси маъруфи фарҳангии Нинся мебошанд, дар ҳоле ки сабти биринҷӣ аз анборҳои биринҷӣ мебошад. Аз ин рӯ, Дизайнер ин ду унсури намояндагиро ҳамчун рамзҳои аслии ҳувияти фарҳангии тарҳи бастаи шиша муттаҳид мекунад ва ин маҳсулотро бо фарҳанги анъанавии Хитой барои беҳтар кардани ҳувияти фарҳангии истеъмолкунандагони сатҳи баланд бо ин маҳсулот муттаҳид мекунад.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Ningxiahong Rock Painting Bronze Script Шишаи Ликёр ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Ningxiahong Rock Painting Bronze Script Шишаи Ликёр ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Ningxiahong Rock Painting Bronze Script Шишаи Ликёр эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
Dimensions & Packaging: Bottle volume 750ml,high 270mm,the widest diameter 105mm
Tags: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
Production Technology: The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
Design Challenge: Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
Research: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
Inspiration: The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
Project Duration: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Operation Flow: Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
Team Members: Design Leader: Zhou Hong; Design Director: Wu Changzhi