Fruit Bites Бастаи Меваҳои Хушк by Nour Shourbagy

Fruit Bites Бастаи Меваҳои Хушк by Nour Shourbagy is a highly esteemed winner of the very prestigious 2020 Ҷоизаи биринҷии A' Design Award in Дизайни бастабандӣ Competition Category.

БиринҷБастабандӣ· 2020

Fruit Bites Бастаи Меваҳои Хушк

by Nour Shourbagy

Client: Fruit Bites

Ҷоизаи биринҷии A' Design Award Winner in Бастабандӣ Category

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Verified Award Winner

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Colors

The Design

About Fruit Bites Бастаи Меваҳои Хушк

Чӣ беҳтар аз газакҳои гунаҳкорона барои фарзандони худ? Тарҳҳои бастабандии меваҳои тарҳрезӣ тарҳрезӣ шудаанд, ки кӯдаконро иваз кунанд, ки одатҳои газакҳои худро иваз кунанд ва ба ҷои газакҳои партофта меваҳои хушки табииро интихоб кунанд. Ҳадаф аз он иборат аст, ки ба ҳар як падару модар қобилияти тағир додани шакли хурокхӯрии фарзандаш дода шавад. Вазифа аз он иборат аст, ки аломатҳоеро таҳия намоед, ки манфиатҳои меваҳоро инъикос кунанд, ки кӯдакон метавонанд ба осонӣ онро ҳамчун чизи хунук ва солим тасвир кунанд. Манго дар саломатии пӯст нақши асосиро мебозад. Банан ба шумо дар нигоҳ доштани биниши муқаррарӣ кӯмак мекунад. Apple барои хотира ва тамаркузи шумо хуб аст.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Fruit Bites Бастаи Меваҳои Хушк ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Fruit Bites Бастаи Меваҳои Хушк ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Fruit Bites Бастаи Меваҳои Хушк эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits.
Dimensions & Packaging: Width 90 mm x 45 Depth x Height 140 mm
Tags: Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
Production Technology: The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
Design Challenge: The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration.
Research: At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
Inspiration: The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
Project Duration: The project started in August 2019 in Cairo and finished in October 2019 in Cairo
Operation Flow: Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.