Apollee Бастабандии равғани зайтун by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 Ҷоизаи тиллоии A' Design Award in Дизайни бастабандӣ Competition Category.
ТиллоБастабандӣ· 2021
Apollee Бастабандии равғани зайтун
Client: Manoli Canoli
Ҷоизаи тиллоии A' Design Award Winner in Бастабандӣ Category
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- Verified Award Winner
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The Design
About Apollee Бастабандии равғани зайтун
Apollee, равғани зайтуни преміум. Маҳсулоте, ки ҳамаи истеъмолкунандагонро ба сафар ба сӯи эҳсоси олӣ даъват мекунад. Илҳомгирифта аз танаҳои дарахтони зайтун ва қудрати боғҳои зайтуни юнонӣ, ин тарҳ ба пайванди байни Модари Табиат ва фарзандонаш ишора мекунад, дар ҳоле ки маводи боғсифат эҳсоси ламсии беҳамто медиҳанд. Ин тавр нафосат ва таассуроти мондагор барои таҷрибаи истисноии ошпазӣ ва брендинг офарида мешавад!
The Recognition
About the Ҷоизаи тиллоии A' Design Award
Apollee Бастабандии равғани зайтун ғолиби Ҷоизаи тиллоии A' Design Award аст, ки эътирофи бениҳоят обрӯманд буда, ба тарҳҳои дараҷаи аввал, аҷоиб ва барҷаста дода мешавад. Ғолибони тилло офаридаҳои бағоят навоварона, дурандешона ва ҷилваноки дурахшонанд, ки нубуғ, хирад ва маҳорати тарроҳони худро инъикос мекунанд. Интизор меравад, ки Apollee Бастабандии равғани зайтун ихтирои хеле ситоишшуда, роҳбаладгузор ва ёдгорӣ бошад, ки арзиши бесобиқа меорад. Ин тарҳи ғолиби Ҷоизаи тиллоии A' Design Award лоиҳаи тамошобоб ва мӯҳтарам аст, ки хеле судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Apollee Бастабандии равғани зайтун эҳсосоти шадиди хоҳишро ба вуҷуд меорад, шӯру шавқро бедор мекунад, эҷодкориро рағбат мебахшад ва моро мафтун месозад.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Welcome to an adventurous journey towards the sense of the sublime. Feel the mystique surrounding a strictly limited production. Experience the extraordinary. Unusual shapes and materials in packaging design always grab our attention. So, inspired by olive tree trunks, this design nods to the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression.
- Dimensions & Packaging
- Bottle (by Bruni Glass): capacity 515, total height 222, body diameter 88.3, glass weight 500
Box: 244 x 95 - Tags
- Apollee, Olive oil, Packaging, Design, Storytelling, Special Edition, Manoli Canoli
- Production Technology
- Glass & Paper. Environmentally friendly.
- Design Challenge
- The brief was to create unique artisanal packaging for an Extra Premium Product. A brand mark that would feel fresh and sophisticated at the same time! The elements and the gold-and-earthy color palette that was used successfully convey the exceptional quality of this unique olive oil, placing sophistication at the forefront, while paying homage to the Greek heritage.
- Research
- Competition mapping and analysis: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
- Inspiration
- The inspiration for creating the brand identity for the Apollee, the Manoli Canoli Premium Olive Oil, came from the origins of the founders, their birth land, the place where Apollo, the god of light, was born, the place where the olives which offer us a supreme extra virgin olive oil are born. Greece. Immerse yourself in the soul of Apollee. This packaging design invites the contemporary connoisseur to experience the boundary pushing flavor and aroma of a premium olive oil.
- Project Duration
- The project began and finished in 2019 in Athens, Greece.
- Operation Flow
- The packaging managed to turn consumers into adventurous travelers to the magic land of olive oil. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, thus inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
- Team Members
- Creative Director: Antonia Skaraki
Designers: Evri Makridis, Andreas Deskas, Valia Alousi
Copywriter: Sotiria Theodorou - Image Credits
- A.S. Advertising, 2019
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