Masstone Тарҳрезии дохилии бутики мӯд by SpActrum

Masstone Тарҳрезии дохилии бутики мӯд by SpActrum is a highly esteemed winner of the very prestigious 2021 Ҷоизаи биринҷии A' Design Award in Дизайни фазои дохилӣ ва намоишгоҳ Competition Category.

БиринҷДохилӣ· 2021

Masstone Тарҳрезии дохилии бутики мӯд

by SpActrum

Client: SpActrum

Ҷоизаи биринҷии A' Design Award Winner in Дохилӣ Category

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Colors

The Design

About Masstone Тарҳрезии дохилии бутики мӯд

Мастон як тарҳрезии дохилии бутики мӯд дар Тайюан, Чин мебошад. Ин бутик масоҳати 520 метри мураббаъро дар ду ошёна фаро мегирад ва ба сурати боғи дохилӣ ороста шудааст. Нишеби мулоими бузурге ба вурудӣ мебарад ва рампае онро ба платформаи болоӣ мепайвандад. Се зинапояи кӯтоҳ роҳҳои иловагӣ илова мекунанд. Рампаҳо, платформаҳо ва нардбонҳо намоишҳои подиум, чен кардани либос, фурӯш ва истироҳатро дастгирӣ мекунанд. Маводҳо аз ҷумла ловаҳои алюминии анодшуда, GRG, террацо ва сохтори пӯлодӣ мебошанд. Девори сабзи бо обёрии худкор геометрияро мулоим месозад. Сохтори бетонӣ бидуни пӯшиш боқӣ мондааст.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Masstone Тарҳрезии дохилии бутики мӯд ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Masstone Тарҳрезии дохилии бутики мӯд ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Masstone Тарҳрезии дохилии бутики мӯд эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging: The site has a total area of 520 Sq.mt.and is split in two floors
Tags: boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology: anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration: The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration: The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow: The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Team Members: Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Image Credits: image: Zhen Li, Yan Pan