Платина Дохилӣ · 2020
Rotass Haute Joallerie Chongqing Тарҳрезии дохилии мағозаи ҷавоҳирот
by Xiaobing Yao
- Ҷоизаи платинагии A' Design Award 2020 in Дохилӣ
- CLIENT: Yao Xiaobing Design Studio
- Estimated Number of Design Views: 286,579
- Verification code EB6C7D07CD · Verify this award
Colors
About Rotass Haute Joallerie Chongqing Тарҳрезии дохилии мағозаи ҷавоҳирот
Rotass Haute Joallerie Chongqing интерери мағозаи ҷавоҳирот аст, ки 280 метри мураббаъро дар ду ошёна фаро мегирад. Таъмири бинои мавҷудаи кӯчаи тиҷоратӣ бо истифода аз тахтаи гаҷӣ, оинаи варақи пӯлодӣ ва қубурҳои пӯлодии сафед анҷом дода шудааст. Ҳайкали гаҷӣ дар толори ошёнаи якум эстетикаи брендро ифода мекунад, дар ҳоле ки зинаҳои мисӣ ва шифти оинадор ҳаракати ба боло равона шударо ба вуҷуд меоранд. Мезонини баландшуда фазоро васеъ мекунад ва ҳамчун минтақаи пазироии меҳмонони VIP хизмат мерасонад. Ошёнаи дуюм рамзҳои меъмории калисоро истифода мебарад, то ҳисси маросимро илова кунад, ва девори долони серпаҳлӯ дохили алмосро ба хотир меорад.
About the Ҷоизаи платинагии A' Design Award
Rotass Haute Joallerie Chongqing Тарҳрезии дохилии мағозаи ҷавоҳирот ғолиби Ҷоизаи платинагии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои ҳақиқатан истисноӣ, зебо ва боҳашамат дода мешавад. Ғолибони платина мӯъҷизаҳои офариниш, гувоҳи ҳудуди эҷодкории зеҳнӣ мебошанд ва касбият ва нубуғи беназири тарроҳони худро нишон медиҳанд. Интизор меравад, ки ин тарҳҳо машҳуртарин асарҳо бошанд, ки зебоипарастии як давраро муайян мекунанд, ба некӯаҳволии ҷомеа мусоидат менамоянд ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебаранд. Rotass Haute Joallerie Chongqing Тарҳрезии дохилии мағозаи ҷавоҳирот сатҳи фавқулодаи баландмартабагиро нишон медиҳад ва бешубҳа бо хусусиятҳои судманд ва арзишманди худ ҷаҳонро ба ҷои беҳтар табдил медиҳад. Rotass Haute Joallerie Chongqing Тарҳрезии дохилии мағозаи ҷавоҳирот асари ғолиби Ҷоизаи платинагии A' Design Award аст, ки хостаҳоро бедор мекунад, илҳом мебахшад, ба ваҷд меорад, хушнуд мекунад ва шодии бузургро ба вуҷуд меорад.
Press Kit
- Unique Properties
- This is a two-story commercial street structural shop renovation project. The first floor hall conveys the aesthetic concept of the brand through gypsum sculpture, and the copper steps and mirror roof give the space an upward force. The elevated mezzanine is not only the extension of space, but also the VIP reception space. On the second floor, a large number of church architectural symbols are used to increase the sense of ritual for consumers.
- Dimensions & Packaging
- The project covers a total of 280 square meters. The skillfully overhead sandwich area is not only the extension of space, but also the VIP reception space.
- Tags
- Interior, Retail, Store, Haute Joallerie, Jewellery, Ritual Sense, Modern, Simple, Art, Church
- Production Technology
- The main materials used throughout the project are gypsum board, steel plate mirror, and white steel pipe.
- Design Challenge
- The whole space on the second floor uses a large number of church building symbols, which increases the sense of ritual of consumers. At the same time, it generates associations with the use of wedding rings, so that consumers can feel the meaning and happiness of the wedding rings.
- Research
- At present, many custom jewelry store design in the market has not jumped out of the traditional way, that is, only in the display of noble jewelry, so in order to set up the benchmark of new commercial form, designers from the artistic aesthetic aspects of improving space to consider, hoping to take into account customers of all ages, and bring them a good experience, promote secondary sales and network promotion.
- Inspiration
- The main product of Rotass is customized wedding ring, and it is the love between men and women that makes people produce this kind of consumption. Because the design relies on the brand's long history charm of the original building, therefore, the designer always designs the space around the theme of "love" symbolized by the brand from the two aspects of structure and art.
- Project Duration
- The project started in December 2018 in Chongqing and finished in May 2019 in Chongqing.
- Operation Flow
- The cutting wall of the corridor on the second floor makes people feel like they are shuttling in diamonds through the turning of space surface. The wall is decorated with wallpaper, which is customized by the manuscript content of the jewelry designer, reflecting the personality of the custom jewelry store.
- Patents
- Copyrights belong to Xiaobing Yao, 2019.
- Image Credits
- Image #1: Photographer Qiang Dou, Exhibition Hall, 2019.
Image #2: Photographer Qiang Dou, The Reception Desk, 2019.
Image #3: Photographer Qiang Dou, Corridor, 2019.
Image #4: Photographer Qiang Dou, Stairs, 2019.
Image #5: Photographer Qiang Dou, Details, 2019.
