Zongyinei Тарҳрезии дохилии тарабхона by Jianing Cui

Zongyinei Тарҳрезии дохилии тарабхона by Jianing Cui is a highly esteemed winner of the very prestigious 2020 Ҷоизаи нуқрагии A' Design Award in Дизайни фазои дохилӣ ва намоишгоҳ Competition Category.

НуқраДохилӣ· 2020

Zongyinei Тарҳрезии дохилии тарабхона

by Jianing Cui

Client: MET Creative Brand

Ҷоизаи нуқрагии A' Design Award Winner in Дохилӣ Category

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Colors

The Design

About Zongyinei Тарҳрезии дохилии тарабхона

Zongyinei як фазои дохилии тарабхонаи сабки Ҳонгконгӣ мебошад, ки дар Шанхай ҷойгир аст. Тарҳрезӣ 300 метри мураббаъро дар бар мегирад ва аз нақшаи кушода истифода мебарад, ки минтақаҳоро барои мутобиқ шудан ба ниёзҳои гуногуни хӯрокхӯрӣ ҷудо ва пайваст мекунад. Шаклҳои камонӣ ҳамчун мавзӯи ягонагибахш дар тамоми фазо давом мекунанд, аз ҷумла камони рангоранг дар даромадгоҳ. Ранги гулобии марҷон ранги асосӣ мебошад, ки бо тафсилоти кабуди товус ва санги сиёҳу сафеди бофтадор омехта шудааст. Оина, хатҳои металлӣ ва навори нури пинҳон фазоро аз ҷиҳати визуалӣ васеъ мекунанд. Панелҳои деворӣ бо шаклҳои махсус ва чароғҳои ретро амиқӣ ва фазои романтикӣ илова мекунанд.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Zongyinei Тарҳрезии дохилии тарабхона ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Zongyinei Тарҳрезии дохилии тарабхона асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Zongyinei Тарҳрезии дохилии тарабхона офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When it comes to Hong Kong style restaurants, the memory is full of neon flashing, big character signs and noisy air in the market. This Hong Kong style restaurant combines beauty and taste, and elegance is its characteristic. Fresh decoration, psychedelic lighting, ambiguous atmosphere, full of flowers and so on, each angle reflects the dreamlike gorgeous luster. The delicate and romantic theme brings new catering experience to the diners.
Dimensions & Packaging: The project covers a total of 300 square meters. Open interior pattern design, makes use of interspersion and differentiation between spaces, smooth moving lines and functions, to meet the diversified dining needs of customers. The combination of bright mirror and metal lines inadvertently exudes a dramatic sense of space extension, which can activate the expression of space spirit and create a post-modern luxury experience.
Tags: Interior, Restaurant, Hongkong Style, Fashion, Immersive, Young, Fresh, Arch
Production Technology: In terms of color matching, the fresh and natural coral powder is applied to the expression of space , creating a sweet and romantic atmosphere. Decorated with exquisite peacock blue and large area of black-and-white texture stone, the combination of hardness and softness shows the unique temperament of modern women's self-reliance, elegance and charm.
Design Challenge: In order to weaken the commercial atmosphere of the space, and enhance the artistry and experience sense, so as to make the communication and interaction between the brand and customers easier, the designer cleverly designed the words directly attacking the heart on the wall and each column. Just like the declaration of "18 years old today", it matches with the retro lamps with smooth lines, decorates the space atmosphere, and greatly enhances the brand identification.
Research: With the combination of the circular mirror and the hidden edge light belt, while expanding the visual space, the crisscross between the light and shadow and the virtual and real lines, such as the veil covering the surface, adds few mystery to the quiet, and makes the space present different atmosphere every moment.
Inspiration: After fully exploring and analyzing the relationship between space and brand, the designer finally extracts the arched image as the thread throughout the whole space to seek the harmonious coexistence of artistic sense and commercialization. The colorful arch design at the front of the door can capture the hearts of female customers instantly.
Project Duration: The project started in May 2019 in Shanghai and finished in September 2019 in Shanghai.
Operation Flow: The orderly arrangement of wall modeling, it increases the three-dimensional effect, breaks the monotony and lightness brought by large area of solid color, and brings extraordinary visual experience for the whole appearance.
Patents: Copyrights belong to Jianing Cui, 2019.
Team Members: Jianing Cui
Weizheng Yin
Nan Jiang
Image Credits: Image #1: Photographer Yiwen Xu, Dining Area, 2019.
Image #2: Photographer Yiwen Xu, Waiting Area, 2019.
Image #3: Photographer Yiwen Xu, Dining Area, 2019.
Image #4: Photographer Yiwen Xu, Dining Area, 2019.
Image #5: Photographer Yiwen Xu, Dining Area, 2019.