Heytea Lab Shenzhen OCT Harbor Тарҳрезии дохилии фурӯшгоҳ by Uno Chan

Heytea Lab Shenzhen OCT Harbor Тарҳрезии дохилии фурӯшгоҳ by Uno Chan is a highly esteemed winner of the very prestigious 2020 Ҷоизаи тиллоии A' Design Award in Дизайни фазои дохилӣ ва намоишгоҳ Competition Category.

ТиллоДохилӣ· 2020

Heytea Lab Shenzhen OCT Harbor Тарҳрезии дохилии фурӯшгоҳ

by Uno Chan

Client: TOMO Interior Design Firm

Ҷоизаи тиллоии A' Design Award Winner in Дохилӣ Category

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Colors

The Design

About Heytea Lab Shenzhen OCT Harbor Тарҳрезии дохилии фурӯшгоҳ

Heytea Lab Shenzhen OCT Harbor тарҳрезии дохилии фурӯшгоҳи асосии бренди чой мебошад. Фазо 1300 метри мураббаъро дар бар мегирад ва ба панҷ озмоишгоҳи мавзӯӣ тақсим шудааст. Озмоишгоҳи атрофӣ, озмоишгоҳи яхсозӣ, озмоишгоҳи шириниҳо ва озмоишгоҳи тасвирӣ дар ошёнаи якум ҷойгир шудаанд ва озмоишгоҳи мутахассисони чой дар ошёнаи дуюм қарор дорад. Зинапояи геометрӣ ҳарду ошёнаро пайваст мекунад ва маркази визуалии фазои дохилиро ташкил медиҳад. Чароғҳои тасмашакл ва плёнкаҳои рӯшноӣ дар шифт ва панҷараҳои металлӣ ҷойгир карда шудаанд. Варақаҳои кафки алюминӣ дар деворҳои паҳлӯӣ бо металли сайқалёфтаи атласӣ контраст ташкил медиҳанд.

The Recognition

About the Ҷоизаи тиллоии A' Design Award

Heytea Lab Shenzhen OCT Harbor Тарҳрезии дохилии фурӯшгоҳ ғолиби Ҷоизаи тиллоии A' Design Award аст, ки эътирофи бениҳоят обрӯманд буда, ба тарҳҳои дараҷаи аввал, аҷоиб ва барҷаста дода мешавад. Ғолибони тилло офаридаҳои бағоят навоварона, дурандешона ва ҷилваноки дурахшонанд, ки нубуғ, хирад ва маҳорати тарроҳони худро инъикос мекунанд. Интизор меравад, ки Heytea Lab Shenzhen OCT Harbor Тарҳрезии дохилии фурӯшгоҳ ихтирои хеле ситоишшуда, роҳбаладгузор ва ёдгорӣ бошад, ки арзиши бесобиқа меорад. Ин тарҳи ғолиби Ҷоизаи тиллоии A' Design Award лоиҳаи тамошобоб ва мӯҳтарам аст, ки хеле судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Heytea Lab Shenzhen OCT Harbor Тарҳрезии дохилии фурӯшгоҳ эҳсосоти шадиди хоҳишро ба вуҷуд меорад, шӯру шавқро бедор мекунад, эҷодкориро рағбат мебахшад ва моро мафтун месозад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to its market positioning and business strategies, Shenzhen Heytea Lab is designed as the first flagship store in the city. It is a successful practice based on the analysis of the current consumption habits and trends. By integrating commodity and experience with social function, this project is devoted to providing brand new consumption experience.
Dimensions & Packaging: The project covers a total of 1300 square meters. The interior space is divided into five different laboratories: the peripheral lab, the ice-making lab, the dessert lab and the illustration lab on the first floor as well as the tea geek lab on the second floor.
Tags: Interior, Commercial, New Tea, Chain Store, Cool, Pure, Heytea, LED, Youthful Atmosphere
Production Technology: The strip lights and light films are inlaid in the ceiling and the metal grilles to highlight the simplicity and elegance of the space. And the aluminum foam sheet covering the side walls is in contrast with the delicate satin brushed metal. Sitting by the window, you can have a great view of the luxuriant green and feel relaxed and refreshed.
Design Challenge: The ceiling of the Tea Geek Lab is designed according to the pitched roof to form blocks of different textures, against which a moon-shaped art decoration was created. With the moon hanging against the "starry sky" on the LED screen, a beautiful picture is gradually unfolding before people.
Research: Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.
Inspiration: Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers' demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, designers have successfully created the space value and new experiences with unique creativity.
Project Duration: The project started in March 2019 in Shenzhen and finished in September 2019 in Shenzhen.
Operation Flow: The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.
Patents: Copyrights belong to Uno Chan, 2019.
Team Members: Uno Chan
Fei Xiao
Image Credits: Image #1: Photographer En Xiao, Tea Geek Lab, 2019.
Image #2: Photographer En Xiao, Tea Geek Lab 2, 2019.
Image #3: Photographer En Xiao, Tea Geek Lab 3, 2019.
Image #4: Photographer En Xiao, Peripheral Lab, 2019.
Image #5: Photographer En Xiao, Artistic Installation, 2019.