Jiao Tang Тарабхона by Liang Chen and Wang Shixue

Jiao Tang Тарабхона by Liang Chen and Wang Shixue is a highly esteemed winner of the very prestigious 2020 Ҷоизаи нуқрагии A' Design Award in Дизайни фазои дохилӣ ва намоишгоҳ Competition Category.

НуқраДохилӣ· 2020

Jiao Tang Тарабхона

by Liang Chen and Wang Shixue

Client: Shanghai Luyun Business Management Center

Ҷоизаи нуқрагии A' Design Award Winner in Дохилӣ Category

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Colors

The Design

About Jiao Tang Тарабхона

Лоиҳа тарабхонаи дӯконист, ки дар Чендуи Хитой ҷойгир аст. Илҳоми тарроҳӣ аз ҳамбастагии ҳамоҳанг дар байни инсон ва табиат дар Нептун сарчашма мегирад. Тарабхона бо ҳафт мавзӯи тарроҳӣ барои тасвири ҳикояҳо дар Нептун ташкил карда шудааст. Мафҳумҳои филм ва телевизион, санъат, илм ва техника, ороиши ороиши ороишии мебел, лампаҳо, зарфҳо ва ғайра ба тамошобинон таассуроти амиқ мегузоранд. Ҷойгиркунии мавод ва контрастани ранг атмосфераро ба вуҷуд меорад. Санъати васлкунии механикӣ барои густариши ҳамкориҳои фазо ва таҷрибаи истеъмолкунандагон истифода мешавад.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Jiao Tang Тарабхона ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Jiao Tang Тарабхона асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Jiao Tang Тарабхона офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is located in a commercial complex of the new area of Chengdu of Sichuan. The form of the project is hotpot restaurant, with a floor area of 506 square meters. In order to promote the brand popularity and attract consumers, They redefine dining space: a dramatic five-sense experience is created by referring to the elements in the fields of film and television, art, science, technology and design. An all-around upgrade is made from the senses of sight, hearing, smell, taste and touch.
Dimensions & Packaging: Width 30950mm x Depth 15550mm x Height 5350mm, Area: 506 square meters
internal area 277.4 square meters, Outdoor area 278.6 square meters
Tags: Innovate, Interact, Experience, Neptune, Future
Production Technology: Mechanical device models are made by 3D printing technology, lamps are made by modeling and turnover technology, multifunctional dining table is design, and innovative material arrangement is applied, winning many design patents.
Main materials: steel plate, terrazzo, tempered glass, frosted acrylic
Design Challenge: Such commercial complex is located in urban development area. In weekdays, the customer flow is small and the economic benefit is sluggish. Moreover, the project is on the 4th floor, and there are restaurants with the same industrial condition on the same floor. Party A worries about the future development of the restaurant so that he asks to follow the following three principles: building a Chengdu high-quality restaurant with limited budget and ensuring the promotion of brand popularity; breaking the traditional dining space pattern; being unique and insisting on originality.
Research: The city of Chengdu, where the project located, is famous for energetic young generation and their consumption abilities. By field research on hotpot restaurants in Chengdu, there exists a common problem that to some extent the space design is lack of conception and innovation. It’s essential to attract consumers by renewing brand spaces. Based on brand localization strategy, it’s critical to enhance sense of immersion, narration and creativity in dining space design.
Inspiration: Since the resources on the earth are exhausted, the human beings have never stopped the exploration of Neptune. The design inspiration comes from the scene the human co-exist in harmony with the creatures on Neptune. The dominant hue of the space is International Klein Blue, representing the severe weather and life marks on Neptune. The unprecedented novelty and experience are reflected via the atmosphere created by interactive artistic mechanical device. The ceiling lamps are designed with the concept of Prince Rupert's Drop, highlighting the mystery of the creatures on Neptune.
Project Duration: Time of completion: January of 2020
Project address: Huanyufang Right Bank of the Central Sea, 2736 Jiannan Avenue, Shuangliu District, Chengdu, China
Operation Flow: Human perception of action
Team Members: Chief architect: Liang Chen
Design team: Wang Shixue, Fu Shenglong, Wang Hailong, Qi Wen, Shi Ying
Construction drawing design: Yang Fang, Pan Yong, Yang Mingzhe, Zhang Qiang
VI design: Guan Da
Lamp design: SSAD Studio
Furniture design: SSAD Studio
Project photography: Mao Hongyi
Video production: SSAD Studio
Image Credits: Image 1:Photographer Liang chen, 2020.
Image 2:Photographer Liang chen, 2020.
Image 3:Photographer Liang chen, 2020.
Image 4:Photographer Liang chen, 2020.
Image 5:Photographer Liang chen, 2020.