Youngor Fashion Concept Store Тарҳрезии дохилии мағоза by Jeffrey Zee

Youngor Fashion Concept Store Тарҳрезии дохилии мағоза by Jeffrey Zee is a highly esteemed winner of the very prestigious 2020 Ҷоизаи нуқрагии A' Design Award in Дизайни фазои дохилӣ ва намоишгоҳ Competition Category.

НуқраДохилӣ· 2020

Youngor Fashion Concept Store Тарҳрезии дохилии мағоза

by Jeffrey Zee

Client: JFR Studio

Ҷоизаи нуқрагии A' Design Award Winner in Дохилӣ Category

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Colors

The Design

About Youngor Fashion Concept Store Тарҳрезии дохилии мағоза

Мағозаи консептуалии мӯди Youngor тарҳрезии дохилии мағозае мебошад, ки масоҳати 5000 метри мураббаъро дар бар мегирад. Бинои аслӣ нимкура бо рӯйпӯши шишагӣ мебошад. Дохили бино пурра тоза карда шуд ва дар марказ лӯлаи асосии чатрмонанд сохта шуд. Сӯрохиҳои тасодуфӣ дар сатҳи чатр имкон медиҳанд, ки нури табиӣ ворид шавад ва таъсири мулоими рӯшноӣ ва сояро эҷод кунад. Лӯлаи асосӣ лифтро нигоҳ медорад ва ошёнаҳоро ба ҳам мепайвандад. Зинапояҳои васеъ дар вуруд барои намоиши маҳсулот ва нишастан хизмат мекунанд. Тӯри металлӣ, бамбуки бофта ва терраццо истифода шудаанд.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Youngor Fashion Concept Store Тарҳрезии дохилии мағоза ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Youngor Fashion Concept Store Тарҳрезии дохилии мағоза асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Youngor Fashion Concept Store Тарҳрезии дохилии мағоза офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
Dimensions & Packaging: The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.
Tags: Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
Production Technology: In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
Design Challenge: Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
Research: Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
Inspiration: The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
Project Duration: The project started in February 2018 in Torino and finished in August 2019 in Rimini.
Operation Flow: The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
Patents: Copyrights belong to Jeffrey Zee, 2019.
Team Members: Jeffrey Zee
Image Credits: Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.