DouChaSai Бастабандии Чой by 7654321 Studio

DouChaSai Бастабандии Чой by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 Ҷоизаи биринҷии A' Design Award in Дизайни бастабандӣ Competition Category.

БиринҷБастабандӣ· 2020

DouChaSai Бастабандии Чой

by 7654321 Studio

Client: 7654321 Studio

Ҷоизаи биринҷии A' Design Award Winner in Бастабандӣ Category

12,077

Verified Award Winner

Verify Award Status for #98146

View at A' Design Award Press Release Award Badge

Colors

The Design

About DouChaSai Бастабандии Чой

DouChaSai бастабандиест, ки барои чойи дар мусобиқаи мардумии чой дар Кӯҳи Вуйи соли 2018 баргузоршуда ифтихорёфта таҳия шудааст. Ҷабба андозаи 160 бар 40 бар 245 миллиметр дорад ва аз коғази махсус сохта шуда, бо чопи ранга бо усули торӣ (скрин), тиллопӯшӣ ва часпакҳои металлии интиқолӣ ороста шудааст. Сатҳи он бо хаттотии чинӣ пӯшонида шудааст, ки маъно ва сохтори калимаҳои "мусобиқаи чой"-ро дунбол мекунад. Хатҳо ғафс ва бо кашиши муайян кашида шудаанд, ба тавре ки навишта ҳамчун нақшу нигор низ хонда мешавад. Дар дохили ҷабба як қуттичаи хурди чой ва шаҳодатномаи ҷамъоварӣ ҷойгир аст.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

DouChaSai Бастабандии Чой ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки DouChaSai Бастабандии Чой ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. DouChaSai Бастабандии Чой эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu”.
Dimensions & Packaging: 160*40*245mm
Tags: Tea, Tea Competition
Production Technology: Special paper, screen spot color printing, bronzing, transfer metal stickers
Design Challenge: Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
Research: Learn about the origin of the "Tea Competition". Tracing the history of "Tea Competition”, it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful.
Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
Inspiration: According to research, tea competition began in the Tang Dynasty. Every spring after new tea was made, tea farmers and customers would hold an activity that compares the quality of new tea with its inferior quality. It is not only characterized by skill, winning and losing, but also full of fun and challenge.The victory or defeat of a tea match, just like the victory or defeat of a football match today.
Project Duration: The project started in October 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
Operation Flow: Get the package and admire the calligraphy on the surface. After opening, it contains a small tea box and a certificate of collection.
Team Members: Designer:Bosom
Photography:Hello小方