Status Audio Ҳувияти бренд by Ryan Paonessa

Status Audio Ҳувияти бренд by Ryan Paonessa is a highly esteemed winner of the very prestigious 2020 Ҷоизаи биринҷии A' Design Award in Дизайни таблиғот, маркетинг ва иртибот Competition Category.

БиринҷТаблиғот· 2020

Status Audio Ҳувияти бренд

by Ryan Paonessa

Client: Ryan Paonessa Design

Ҷоизаи биринҷии A' Design Award Winner in Таблиғот Category

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Verified Award Winner

Verify Award Status for #98408

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Colors

The Design

About Status Audio Ҳувияти бренд

Status Audio ҳувияти бренде мебошад, ки барои як ширкати истеҳсоли гӯшмонак дар Ню-Йорк, ки маҳсулоти худро мустақим ба истеъмолкунанда мефурӯшад, эҷод шудааст. Логотип ҳаракати мавҷи оддии садоро тақлид мекунад, ки дар он ҳар як ҳарф як масири амудӣ ва камонии якхеларо пайравӣ мекунад. Нақши такмилёфтаи мавҷи садо инчунин ҳамчун нишони дуюмдараҷа дар ҷойҳое, ки логотип лозим нест, хидмат мекунад. Ранг ва шрифт ҳувияти визуалиро дар бастабандӣ, вебсайт, маводи чопӣ ва маводи маркетингӣ муттаҳид мекунанд. Гӯшмонакҳо ҳеҷ логотипе надоранд, танҳо рамзи ягонаи маҳсулот, ки муносибати минималӣ ва амалиро инъикос мекунад. Бастабандӣ дар якчанд андоза пешниҳод мешавад.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Status Audio Ҳувияти бренд ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Status Audio Ҳувияти бренд ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Status Audio Ҳувияти бренд эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.

The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.
Dimensions & Packaging: The packaging shown is offered in a variety of sizes and iterations based on the product.
Tags: graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
Production Technology: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
Design Challenge: Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
Research: The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
Inspiration: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
Project Duration: This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
Operation Flow: Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
Team Members: Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son
Image Credits: Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.