Mitu Бастабандии Дандоншӯяк by Xiaomi is a highly esteemed winner of the very prestigious 2020 Ҷоизаи нуқрагии A' Design Award in Дизайни бастабандӣ Competition Category.

НуқраБастабандӣ· 2020

Mitu Бастабандии Дандоншӯяк

by Xiaomi

Client: Xiaomi

Ҷоизаи нуқрагии A' Design Award Winner in Бастабандӣ Category

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Verified Award Winner

Verify Award Status for #98595

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mitu Бастабандии Дандоншӯяк

Миту бастабандӣ барои дандоншӯяки электрикии садоӣ мебошад, ки барои кӯдакон тарҳрезӣ шудааст. Қуттӣ аз коғаз сохта шудааст ва ҳеҷ гуна пластик надорад. Унсурҳои мультфилмӣ ва тасвирҳои кӯдакона сатҳҳоро мепӯшонанд, аз ин рӯ кушодани баста ба хондани китоби суратдор монанд аст. Ҷевони кашидашаванда ҳангоми кушода шудани қуттӣ пайдарпайии тасвирҳоеро ошкор мекунад, ки аз пӯсидани дандон ба лавҳаи дандон ва ниҳоят ба дандонҳои дурахшон мегузаранд. Пас аз кушодан, қуттиро метавон ҳамчун китоби суратдор ё бозича нигоҳ дошт. Бастабандӣ дандоншӯякро муҳофизат мекунад ва ба кӯдакон кӯмак мерасонад, то ба тоза кардани дандонҳо шавқ пайдо кунанд.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Mitu Бастабандии Дандоншӯяк ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Mitu Бастабандии Дандоншӯяк асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Mitu Бастабандии Дандоншӯяк офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mi Kids Sonic Electric Toothbrush features an interactive brushing animation that children can learn from the app. Packaging, as an inseparable part of the product, is characterized by cartoon elements and children illustrations. Thus, it is exactly the same as children are reading a picture book or playing a kid’s game while unpacking the product. The packaging turns itself into a game box, bringing children an eye-catching interactive experience and providing more fun and entertainment.
Dimensions & Packaging: This is a plastic-free box and is made of paper. Package size (L x W x H): 195x91.5x63mm.
Tags: Kids, Toothbrush, Technology, Blue, Electronic
Production Technology: The packaging is a plastic-free box and is made of paper.
Design Challenge: As a result of the distinctive design philosophy, the packaging is not only used for protecting the product but also tuned into an illustration book or a toy that kids can play with even they finish unpacking. In this way, children can create interest in favoring this product, as well as brushing their teeth. As electronic product packaging, this box is plastic-free and is made only of paper.
Research: Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly. To prevent from hurting their delicate mouth, 3 modes are available for your kids based on their ages. The empowered motor helps kids thoroughly clean every corner of their mouth; however, reminders of brushing time and intensity are always with you. Amazingly, the brush can play a song during brushing. What’s more, kids can access to the vivid brushing details step by step, and get the virtual rewards from the app.
Inspiration: Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly.
Project Duration: December 2019 Beijing and finished in February in Beijing, China.
Operation Flow: The cartoon elements and children illustrations are applied as one of the packaging strategies to better communicate with kids, making the packaging vivid and enjoyable. The packaging adopts a pull-out drawer, displaying images switched from tooth decay on the teeth to the dental plaque, then finally to the shiny teeth when sliding open the box. It is a plastic-free box and is made of paper.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Illustrator: Yan Ni
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han