Korea Sport Coach Federation Брендинг Ва Ҳувияти Визуалӣ by Yena Choi and Jinha Seo

Korea Sport Coach Federation Брендинг Ва Ҳувияти Визуалӣ by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 Ҷоизаи биринҷии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

БиринҷГрафика· 2020

Korea Sport Coach Federation Брендинг Ва Ҳувияти Визуалӣ

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

Ҷоизаи биринҷии A' Design Award Winner in Графика Category

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Colors

The Design

About Korea Sport Coach Federation Брендинг Ва Ҳувияти Визуалӣ

KSCF як бахши варзиши Корея аст, ки мутахассисони соҳаи варзиш, аз ҷумла бозигарони фаъол ва собиқ дастаҳои миллӣ, мураббиён ва соҳибони дастаҳои варзиширо гирд меорад. Нишони қалб аз меҳвари XY сохта шудааст, ки ифлоси варзиш ва адреналинро, садоқатмандӣ ва меҳрубонии мураббиёнро ба дастаҳо ва муҳаббати умумии варзиш нишон медиҳад. Нишони қалб аз чаҳор пазл иборат аст: гӯш, тир, пой ва дил. Гӯш рамзи гӯш карданро дорад, тир рамзи ҳадаф ва самтро ифода мекунад, пой рамзи қобилият ва дил рамзи ишқ аст.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Korea Sport Coach Federation Брендинг Ва Ҳувияти Визуалӣ ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Korea Sport Coach Federation Брендинг Ва Ҳувияти Визуалӣ ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Korea Sport Coach Federation Брендинг Ва Ҳувияти Визуалӣ эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team