Buchanan's Red Seal Бастабандии шишаи виски by Pierre Delebois - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 Ҷоизаи тиллоии A' Design Award in Дизайни бастабандӣ Competition Category.
ТиллоБастабандӣ· 2020
Buchanan's Red Seal Бастабандии шишаи виски
by Pierre Delebois - forceMAJEURE Design
Client: Diageo
Ҷоизаи тиллоии A' Design Award Winner in Бастабандӣ Category
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- Verified Award Winner
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The Design
About Buchanan's Red Seal Бастабандии шишаи виски
Buchanan's Red Seal бастабандии тарҳрезишуда барои вискии омехта мебошад. Тарҳ сохтори нави шиша, тамғакоғазҳо ва қуттии тӯҳфавиро дар бар мегирад. Шиша хатҳои каҷи нарм дорад, ки мӯҳри сурхи дар маркази рӯи пеши он ҷойгиршударо ҳошия мекунанд. Нишони Buchanan's дар қафои шиша барҷаста нақш ёфтааст, аз ин рӯ нишон аз тарафи пеш намоён аст. Имзои барҷаста дар канори мӯҳр ҷойгир аст. Шишаи кахрабо дар қисми поёнӣ ба тобиши сабз мегузарад, ки ин хусусияти умумии тамоми маҳсулоти ин силсила мебошад. Қуттии тӯҳфавӣ мисли китоб кушода шуда, шишаро намоён мекунад.
The Recognition
About the Ҷоизаи тиллоии A' Design Award
Buchanan's Red Seal Бастабандии шишаи виски ғолиби Ҷоизаи тиллоии A' Design Award аст, ки эътирофи бениҳоят обрӯманд буда, ба тарҳҳои дараҷаи аввал, аҷоиб ва барҷаста дода мешавад. Ғолибони тилло офаридаҳои бағоят навоварона, дурандешона ва ҷилваноки дурахшонанд, ки нубуғ, хирад ва маҳорати тарроҳони худро инъикос мекунанд. Интизор меравад, ки Buchanan's Red Seal Бастабандии шишаи виски ихтирои хеле ситоишшуда, роҳбаладгузор ва ёдгорӣ бошад, ки арзиши бесобиқа меорад. Ин тарҳи ғолиби Ҷоизаи тиллоии A' Design Award лоиҳаи тамошобоб ва мӯҳтарам аст, ки хеле судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Buchanan's Red Seal Бастабандии шишаи виски эҳсосоти шадиди хоҳишро ба вуҷуд меорад, шӯру шавқро бедор мекунад, эҷодкориро рағбат мебахшад ва моро мафтун месозад.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
- Dimensions & Packaging
- Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml - Tags
- #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
- Production Technology
- For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
- Design Challenge
- Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
- Inspiration
- forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
- Team Members
- Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager - Image Credits
- Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio
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