Zacapa Reserva Limitada 2019 Тарҳрезии Бастабандии Ром by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 Ҷоизаи тиллоии A' Design Award in Дизайни нашри маҳдуд ва фармоишӣ Competition Category.
ТиллоНашри маҳдуд· 2020
Zacapa Reserva Limitada 2019 Тарҳрезии Бастабандии Ром
by Michelle Mak - forceMAJEURE Design
Client: Diageo
Ҷоизаи тиллоии A' Design Award Winner in Нашри маҳдуд Category
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- Verified Award Winner
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The Design
About Zacapa Reserva Limitada 2019 Тарҳрезии Бастабандии Ром
Zacapa Reserva Limitada 2019 тарҳи бастабандии нашри маҳдуд барои роми кӯҳнашуда мебошад. Тамғакоғази қаҳваранг бо ҳарфҳои зарҳалӣ бо рангҳои каҳрабоӣ ва тиллоии нӯшокӣ ҳамоҳанг аст. Навори имзоии петате — навори аз пахоли бофташуда, ки барои ин нашр дар рангҳои махсус аз ҷониби ҳунармандзанони маҳаллии Гватемала сохта шудааст — шишаро иҳота мекунад. Тарҳи қуттӣ омезиши рангҳо ва матнҳоеро, ки аз манзараҳои Гватемала илҳом гирифтаанд, дар бар мегирад. Дар рӯи қуттӣ навори петате ва навори имзоӣ бо қайдҳои чашидан дар рангҳои тиллоӣ пешниҳод шудаанд.
The Recognition
About the Ҷоизаи тиллоии A' Design Award
Zacapa Reserva Limitada 2019 Тарҳрезии Бастабандии Ром ғолиби Ҷоизаи тиллоии A' Design Award аст, ки эътирофи бениҳоят обрӯманд буда, ба тарҳҳои дараҷаи аввал, аҷоиб ва барҷаста дода мешавад. Ғолибони тилло офаридаҳои бағоят навоварона, дурандешона ва ҷилваноки дурахшонанд, ки нубуғ, хирад ва маҳорати тарроҳони худро инъикос мекунанд. Интизор меравад, ки Zacapa Reserva Limitada 2019 Тарҳрезии Бастабандии Ром ихтирои хеле ситоишшуда, роҳбаладгузор ва ёдгорӣ бошад, ки арзиши бесобиқа меорад. Ин тарҳи ғолиби Ҷоизаи тиллоии A' Design Award лоиҳаи тамошобоб ва мӯҳтарам аст, ки хеле судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Zacapa Reserva Limitada 2019 Тарҳрезии Бастабандии Ром эҳсосоти шадиди хоҳишро ба вуҷуд меорад, шӯру шавқро бедор мекунад, эҷодкориро рағбат мебахшад ва моро мафтун месозад.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Team Members
- Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director - Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
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