Wild Cook Advertising Плакат by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising Плакат by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 Ҷоизаи оҳании A' Design Award in Дизайни таблиғот, маркетинг ва иртибот Competition Category.

ОҳанТаблиғот· 2020

Wild Cook Advertising Плакат

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

Ҷоизаи оҳании A' Design Award Winner in Таблиғот Category

61,455

Verified Award Winner

Verify Award Status for #99688

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wild Cook Advertising Плакат

Реклама яке аз муҳимтарин қисматҳои пешниҳоди маҳсулот мебошад. Барои он ки тарроҳиро пешниҳод кунанд, тарроҳон бояд ҷанбаҳои асосии дизайнро бифаҳманд ва барои ба таври бадеӣ муаррифӣ кардани он, онҳо бояд ба хусусиятҳои муҳимтарини он диққат диҳанд. бӯйи тамокукашӣ аз сӯхтани ҳамвори ашёи табиӣ ба хӯрокворӣ, бинобар ин дизайнерҳо боисрор нишон додани сӯзондани маводи табиӣ ва дуди онҳо баромаданд. Нияти таҳиягарон барои ҳавасмандкунии кунҷковии онҳо ба таблиғот буд.

The Recognition

About the Ҷоизаи оҳании A' Design Award

Wild Cook Advertising Плакат ғолиби Ҷоизаи оҳании A' Design Award аст, ки эътирофи обрӯманд буда, ба тарҳҳои хуб дода мешавад, ки талаботи касбӣ ва саноатиро, ки аз офаридаҳои хуб тарҳрезишуда интизор меравад, иҷро мекунанд. Ғолибони оҳан маҳорати бузург, ихтисоси баланд, фаҳмиши коршиносона ва иқтидори эҷодии офаринандагони худро нишон медиҳанд. Интизор меравад, ки Wild Cook Advertising Плакат офаридаи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки амалӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи оҳании A' Design Award беҳтарин амалияи соҳаро муттаҳид мекунад ва хусусиятҳои босалоҳияти фаннӣ дорад, ки бо донишҳои амалӣ ва истеъдод пайваст шудаанд. Wild Cook Advertising Плакат барои диққаткорияш эҳтиром мешавад ва барои таъмини беҳбудиҳои сифати зиндагӣ, ки ба беҳтар кардани ҷаҳон кумак мекунанд, тарҳрезӣ шудааст.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad