Mao Tai Chun Вазифаи асосӣ: Бастабандии машрубот by Zeng Li is a highly esteemed winner of the very prestigious 2020 Ҷоизаи биринҷии A' Design Award in Дизайни бастабандӣ Competition Category.
БиринҷБастабандӣ· 2020
Mao Tai Chun Вазифаи асосӣ: Бастабандии машрубот
by Zeng Li
Client: Shenzhen YUTO packaging technology co.LTD
Ҷоизаи биринҷии A' Design Award Winner in Бастабандӣ Category
Verified Award Winner
Verify Award Status for #99708The Design
About Mao Tai Chun Вазифаи асосӣ: Бастабандии машрубот
Матни китоб: Мао Тай Чун як тарҳи бастабандӣ барои машруботи чинӣ мебошад. Шиша аз сафоли сабзи мат сохта шудааст, бо усули чопи пухтани ҳарорати баланд оро дода шуда, гунҷоиши 500 миллилитрро дорад. Сарпӯши металлӣ мавзӯи соли мушро пайравӣ карда, бо усули коваккунӣ шакл гирифтааст. Қуттии берунӣ аз коғази махсуси бежранг сохта шуда, бо рангҳои нуқтагӣ чоп шуда ва бо усули дарунсозии гарм ороста шудааст. Матн ва нақшу нигорҳои фарҳангӣ содда ва возеҳ нигоҳ дошта шудаанд. Тарҳ нақши пари болдорро бо рамзи муш муттаҳид карда, фарҳанги анъанавии Чинро ба истеъмолкунандагони ҷавон пешниҳод менамояд.
The Recognition
About the Ҷоизаи биринҷии A' Design Award
Mao Tai Chun Вазифаи асосӣ: Бастабандии машрубот ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Mao Tai Chun Вазифаи асосӣ: Бастабандии машрубот ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Mao Tai Chun Вазифаи асосӣ: Бастабандии машрубот эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Metal lid is according to the year of the rat theme design for the element, use hollow out process, on the bottle and packaging with concise highlighted text structure and cultural elements is given priority to, highlight the charm of Chinese elements, the use of master han meilin zodiac stamp also further enhance the product added value and cultural connotation, combine the lovely mouse Mao Tai Chun wine its own cultural IP, the creation belongs only to Mao Tai Chun Liquor products own unique cultural memory, the more attractive to modern young consumers, can a new generation of young people cognition contributed to the traditional Chinese fashion elements
- Dimensions & Packaging
- The body is made of high temperature yaguang ceramic bottle, with a capacity of 500ml, a height of 24cm, a diameter of 9cm, a height of 285cm, a width of 14cm and a width of 13cm.
- Tags
- Liquor, packaging design, The mouse、The fairy、Chinese fashion elements
- Production Technology
- The body of the bottle adopts the high temperature calcination printing technology on the green ceramic bottle, the lid is the metal hollowing technology, and the outer package adopts the beige special paper spot color printing and hot stamping technology.
- Design Challenge
- Whether it is the bottle or the packaging for the master element color grasp, in this case the required technology is not easy to achieve, because it is time-consuming and laborious.But have to admit that displaying graphic design is a better technique than other common designs.However, when it comes to mass production, we need to compromis
- Research
- This is a new liquor products design, its purpose is to better to incorporate MaoTaiChun culture and the Chinese classical culture, maotai flying fairy and the combination of the zodiac rat, to better carry forward China's five thousand years of cultural spirit, make modern consumers can feel the charm of Chinese elements better enjoy the premium Liquor, on the basis of improving cultural identity.
- Inspiration
- Innovative culture of Liquor products, become a trend in today's market, as a kind of profound cultural accumulation and product support Mao Tai Chun Liquor, in order to make a Chinese fashion product, from its own cultural connotation as the breakthrough point, refined maotai culture the fairy as the theme, combined with the concept of the rat year, not only intuitive let the consumer feel the charm of Chinese culture, also can better enhance its brand of IP
- Project Duration
- The project was launched in shenzhen in December 2019 and completed in shenzhen in January 2020. The design was completed in shenzhen, and the proofing and production were conducted in shenzhen
- Operation Flow
- In graphic design, the concept of color illustration is to convey the concept of "values", which is the same as the product in visual communication and consumer groups, so as to better tell consumers that the innovation, richness and inclusion of the product make the product gender-free and convexity reduce the better opportunity of the produc
- Team Members
- Designer：Zeng Li；Art direction：Li Yu Chun、Su Yong、Lei Xiao
；modeling：Yao Qi Qiang
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