Lamborghini Exhibition Center Марказi Намоишгоҳ by PolyMorphArchitects

Lamborghini Exhibition Center Марказi Намоишгоҳ by PolyMorphArchitects is a highly esteemed winner of the very prestigious 2020 Ҷоизаи оҳании A' Design Award in Дизайни меъморӣ, бино ва иншоот Competition Category.

ОҳанМеъморӣ· 2020

Lamborghini Exhibition Center Марказi Намоишгоҳ

by PolyMorphArchitects

Client: Automobili Lamborghini S.p.A, Zhengzhou Zhongyue Lamborghini Trading Co Ltd

Ҷоизаи оҳании A' Design Award Winner in Меъморӣ Category

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Colors

The Design

About Lamborghini Exhibition Center Марказi Намоишгоҳ

Марказҳи Намоишгоҳии Lamborghini як бинои намоиши мошинҳо мебошад, ки соли 2019 дар шаҳри Женгжоу, Чин, сохта шудааст. Ин бино масоҳати 1030 метри мураббаъро дар бар мегирад ва чор фазои асосиро дар худ ҷой додааст: фазои намоиши мошинҳои нав, мағозаи фурӯш ва хизматрасонӣ, толори VIP ва идораи модириятӣ. Шакли бино аз ҳаҷми печон бо кунҷҳои 60 дараҷа ташаккул ёфтааст, ки аз хатҳои мошинҳои варзишӣ илҳом гирифта шудааст. Намои давомдори чархзананда аз параллелограммҳо ва секунҷаҳо истифода мебарад, ки тирезаҳоро ба як сатҳи ягона муттаҳид мекунад. Долони визуалӣ байни ду ошёна вазни визуалии ҳаҷмро дар майдончаи хурд коҳиш медиҳад.

The Recognition

About the Ҷоизаи оҳании A' Design Award

Lamborghini Exhibition Center Марказi Намоишгоҳ ғолиби Ҷоизаи оҳании A' Design Award аст, ки эътирофи обрӯманд буда, ба тарҳҳои хуб дода мешавад, ки талаботи касбӣ ва саноатиро, ки аз офаридаҳои хуб тарҳрезишуда интизор меравад, иҷро мекунанд. Ғолибони оҳан маҳорати бузург, ихтисоси баланд, фаҳмиши коршиносона ва иқтидори эҷодии офаринандагони худро нишон медиҳанд. Интизор меравад, ки Lamborghini Exhibition Center Марказi Намоишгоҳ офаридаи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки амалӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи оҳании A' Design Award беҳтарин амалияи соҳаро муттаҳид мекунад ва хусусиятҳои босалоҳияти фаннӣ дорад, ки бо донишҳои амалӣ ва истеъдод пайваст шудаанд. Lamborghini Exhibition Center Марказi Намоишгоҳ барои диққаткорияш эҳтиром мешавад ва барои таъмини беҳбудиҳои сифати зиндагӣ, ки ба беҳтар кардани ҷаҳон кумак мекунанд, тарҳрезӣ шудааст.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is Lamborghini's third independent designed exhibition center globally, representing the sensation of the site brought by Lamborghini's handling performance which gives full consideration to the spaces required for an exhibition hall and respects the client's culture as a key driver of the project. The building includes four main functional spaces: new car exhibition area, automobile sales servicshop 4S, VIP Lounge and management office.
Dimensions & Packaging: The project has 1030 square meters.
Tags: exhibition center, management office, VIP Lounge, Automobile Sales Servicshop 4S
Production Technology: The entire building is surrounded by a continuously revolving facade and making use of parallelograms and triangles as a base language, creating continuous surface and integration of windows, establishing an interweaving between the building and surrounding site. The entire space is activated by a design with continuous horizontal striation scoupled with vertical twists.
Design Challenge: The project covers an area less than 1000 m2, the biggest challenge is how to mediate between these two conditions within limited space, combining the features of the site to create a building that can reflect Lamborghini’s corporate spirit and creating a truly exceptional design.
Research: Selection of the site is a departure from the usual strategy, located in a city center location in a shop front which only offer limited options for how realization of the exhibition center space. Like an inverted triangle, the site for the new building is located near the airport highway at South Third Ring Road in the Zhengzhou New Zone adjacent to a 24-meter high existing building to the north with green park space located to the south, covering an area of less than 1000 m2.
Inspiration: The concept design of the Lamborghini exhibition center is inspired by Lamborghini's classic vehicle type iteration; The building emphasizes a strong visual and spatial momentum created through the form, a strong, dynamic, twisting volume which is a result of use of 60 degrees angles. The design starts with drawing inspiration from Lamborghini supercar's powerful lines and dynamic angles which draw a strong relation to the surrounding site, creating a new type of architectural landmark.
Project Duration: The project finished in 2019 in Zhengzhou, China.
Operation Flow: Visitors can engage in a type of spatial dialogue with the exterior environment through the windows unique design and spatial characteristics of the windows. Walking inside the building has the same allure or driving a special super car, while maintaining a spatial relationship between indoors and outdoors views. To eliminate the pressure of building volume, the design creates a visual corridor by use of a programmatic twist between the two floors, creating an elegant presence to new visitors.
Patents: Trademark (2019) Trademark Holder.
Team Members: Principal Architect: Chuan wang
Architecture and Interior Design Team: Pingshan Qu, Yan Xue, Bo Zhao, Tao Li, Diego Ramirez, Filippo Ogliani, Rossella Corica, Qingqing Zhang, Ting Xu, Qiyuan Liu, Qingjun Tan, Chidi Wang
Landscape Design Team: Xiaoyi Teng, Haitao Ma
Image Credits: Image #1,2,3,4,5: Xia Zhi