Gujinggong Ликёр by Cheng Tian Sheng is a highly esteemed winner of the very prestigious 2020 Ҷоизаи тиллоии A' Design Award in Дизайни бастабандӣ Competition Category.

ТиллоБастабандӣ· 2020

Gujinggong Ликёр

by Cheng Tian Sheng

Client: Yuto

Ҷоизаи тиллоии A' Design Award Winner in Бастабандӣ Category

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Verified Award Winner

Verify Award Status for #99904

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gujinggong Ликёр

Дар бастаҳо ҳикояҳои фарҳангии аз ҷониби мардум пешниҳодшуда оварда шудаанд ва шакли нӯшокиҳои аждаҳо ба таври дақиқ тасвир карда шудаанд. Аждаҳо дар Чин эҳтиром карда мешаванд ва хайрхоҳиро нишон медиҳанд. Дар тасвир, аждаҳо барои нӯшидан мебарояд. Азбаски он бо шароб ҷолиб аст, он дар атрофи шишаи шароб ҳаракат карда, унсурҳои анъанавӣ ба монанди Сянюн, қаср, кӯҳ ва дарёро илова мекунад, ки афсонаи шароби боҷу Гҷингро тасдиқ мекунад. Пас аз кушодани қуттӣ, як қабати коғази корт бо тасвирҳо мавҷуд хоҳад буд, то қутти пас аз кушодани қуттӣ самараи умумии намоишро дошта бошад.

The Recognition

About the Ҷоизаи тиллоии A' Design Award

Gujinggong Ликёр ғолиби Ҷоизаи тиллоии A' Design Award аст, ки эътирофи бениҳоят обрӯманд буда, ба тарҳҳои дараҷаи аввал, аҷоиб ва барҷаста дода мешавад. Ғолибони тилло офаридаҳои бағоят навоварона, дурандешона ва ҷилваноки дурахшонанд, ки нубуғ, хирад ва маҳорати тарроҳони худро инъикос мекунанд. Интизор меравад, ки Gujinggong Ликёр ихтирои хеле ситоишшуда, роҳбаладгузор ва ёдгорӣ бошад, ки арзиши бесобиқа меорад. Ин тарҳи ғолиби Ҷоизаи тиллоии A' Design Award лоиҳаи тамошобоб ва мӯҳтарам аст, ки хеле судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Gujinggong Ликёр эҳсосоти шадиди хоҳишро ба вуҷуд меорад, шӯру шавқро бедор мекунад, эҷодкориро рағбат мебахшад ва моро мафтун месозад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Packaging in the structure of more innovation and try. Considering the actual function and display effect of the package, we can fully feel the cultural orientation and excellent quality of the product when opening the package, and convey the unique flavor of the wine through Chinese illustration.
Dimensions & Packaging: Width (200 mm) x depth (120 mm) x height (280 mm),Bottle capacity 500ml
Tags: Liquor, tradition， Folk tradition，Illustration，nongovernmental
Production Technology: This wine bottle is made of ceramics. Nine lines on the front represent the number 9, and five lines on the back represent the number 5. The ancients believed that nine is the largest of the odd numbers and has the highest significance, while five in the middle of the Yang number means harmony. Once the two numbers are combined, it means dignity, harmony and auspiciousness.
Design Challenge: Try to use the story illustration to reflect a kind of liquor, it will be different from the traditional Chinese liquor. Some traditional consumers will not accept such novel packaging. So want to make bold innovation attempts.
Research: Draw a picture with the story of a dragon coming out to drink. On the positive side of the package, it shows that the Chinese dragon is auspicious, the people like it, and the people expect the dragon to appear. The taste of this wine can make the Dragon come out to drink and people will remember it. After opening the box, there are also layers of cardboard paintings inside, which can be placed at home for display.
Inspiration: In ancient China,it is said that the dragon can walk through clouds and rain, eliminate disasters and bring down blessings, symbolizing auspiciousness. It has always been the Chinese traditional custom to pray for peace and harvest by dragon dance. With the creative point of dragon drinking, the China’s wine culture has been inherited for thousands of years. Meanwhile, the cultural background and product quality of GuJingGong wine can be acknowledged by the public.
Project Duration: The project started in Shenzhen in April 2019 and completed in Shenz in December 2019
Operation Flow: The packaging is opened in one piece, and when you press the button and open the box, the neto and the bottle will automatically rise, and the multi-layer cardboard illustration is displayed at the same time. The packaging can be produced by automated machines without manual labor, which is optimized in terms of production cost and production cycle. The packaging illustrations are printed on environmentally friendly paper, which can be reused and recycled to reduce some pollution.
Team Members: Designer：CHENG TIAN SHENG
3D：YAO QI QIANG
Engineer：ZHANG HUA MING