Ugly Monster บรรจุภัณฑ์ไอศกรีมแท่ง

Press Kit

Unique Properties

The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.

Dimensions & Packaging

Width 70mm x Length 195mm x Height 20mm

Tags

Guava, Farmers, Popsicle, Food, Ugly Monster

Production Technology

"Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.

Inspiration

As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.

Project Duration

The project started in June 2019 and finished in December 2019 in Taiwan.

Operation Flow

The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.

Patents

Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.

Image Credits

Jblossom Branding Consultancy Co., Ltd.