Mau บรรจุภัณฑ์น้ำหอม

Press Kit

Unique Properties

The mau is a Japanese-oriented waxed perfume.
Waxed perfume has a soft smell that spreads calmness and this is wrapped by washi that is Japanese traditional paper.
A touch of watercolor is used to depict the softness of fragrance and sensitive sense.

Dimensions & Packaging

Product: Φ14 mm x Height 77mm

Tags

perfume, package, packaging design, Japan, washi, waxed perfume

Production Technology

A wax is mixed with jojoba oil and essential oil while being hot. When everything is blended together, pour waxed perfume into paper tube made of washi (This is a conceptual work, so it's a hypothetical production method).

Design Challenge

It can use only paper without plastics for package as wax perfume's water content is less than alcohol one.

Research

Some people don’t prefer alcohol perfume as most of them smell too strong. However, waxed perfume has a soft smell that spreads calmness, which seems more suitable for consumer who have an aversion to strong smells.

Inspiration

The theme is softness and Lightness like floating in the air.
Mau means dancing like floating in Japanese.
Some people don’t prefer alcohol perfume as most of them smell too strong in their standard. However, waxed perfume’s soft smell seems more suitable for them.

Project Duration

2016-2019

Operation Flow

Waxed perfume makes it possible to enjoy wrapped in favorite fragrance even if people who don't prefer strong smell.

Image Credits

Moe Nakagawa(all)