Kallucci Boot 3D Key Art

Press Kit

Unique Properties

The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits durability, present on the shoe essence and a pinch of a mystical language that comes with the crystal elements. Everything made in 3D without scans

Dimensions & Packaging

Width 5000px x Height 5000px 300dpi

Tags

boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, kallucci

Production Technology

The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.

Design Challenge

The hardest part was making the 3D model itself, considering that there's a lot of parts that had to be perfectly as the real product.

Research

The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.

Inspiration

The comes from the nature, connecting the image directly with the customers life style. The rocks refer to the durability of the product.

Project Duration

I started the piece on november 21 and it took about 1 month, ending on december 21.

Operation Flow

The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.