South Branch Sign ናይ ቤት-መግቢ ውሽጣዊ ንድፊ by Tiao Ouyang

South Branch Sign ናይ ቤት-መግቢ ውሽጣዊ ንድፊ by Tiao Ouyang is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ውሽጣዊ ቦታን ምርኢትን Competition Category.

ነሓስውሽጣዊ· 2020

South Branch Sign ናይ ቤት-መግቢ ውሽጣዊ ንድፊ

by Tiao Ouyang

Client: Oytt Design

ናይ ነሓስ ሽልማት A' Design Award Winner in ውሽጣዊ Category

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The Design

About South Branch Sign ናይ ቤት-መግቢ ውሽጣዊ ንድፊ

ደቡብ ጨንፈር ምልክት ናይ ሓደ ኣብ ቻንግዡው ዝርከብ ብቅዲ ሆንግ ኮንግ ዝሰርሕ ሰንሰለታዊ ቤት-መግቢ ውሽጣዊ ንድፊ እዩ። እዚ ፕሮጀክት ብጠቕላላ 500 ትርብዒት ሜትሮ ይሽፍን። ዝተፈላለዩ ንዋትን ሕብርታትን ነቲ ተግባራዊ ቦታታት ይውስኑ፣ በዚ ድማ ኣካላዊ ኽፍልታት ይንኪ እናኾነ ናይቲ ኣቀማምጣ ኣንባብ ብዘይርኡ ኽፍልታት ይግለጽ። ተራዞ፣ ዕንጨይቲ፣ ቆርበትን መስትያትን ሃብታምን ብዙሕ-መልክዓውን ናይ ቦታ ሸበጣ ይፈጥሩ። ልሙዓት ዞባታት ኣብ መንደቕታትን ጣርያን ይሓልፉ፣ ከምኡውን ዝተጠቕዑ መብራህቲታት ነቲ ጽሬት ዝርዝራት የጉልሑ። ውጽኢቱ ሰላማዊን ንጹህን ቦታ ብቐሊል ሸበጣን ብምኽንያታውን ዘመናውን ባህርይን ዝተሰነየ እዩ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

South Branch Sign ናይ ቤት-መግቢ ውሽጣዊ ንድፊ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። South Branch Sign ናይ ቤት-መግቢ ውሽጣዊ ንድፊ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። South Branch Sign ናይ ቤት-መግቢ ውሽጣዊ ንድፊ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this case, the design team follows the brand's consistent concise approach, focusing on highlighting the virtual and real space and liquidity. With transparent, pure and delicate visual presentation, in a rational and fashionable style, the designers get rid of the public's inherent impression of Hong Kong-style restaurants, which is flexible and comfortable.
Dimensions & Packaging: The project covers a total of 500 square meters. As far as the eye can see, the smooth lines are laid out on the facade and the top, outlining the delicate texture details, and the inlaid exquisite lighting makes the texture sublimate.
Tags: Interior, Restaurant, Commercial, Modern, Simple, New Hong Kong Style, South Branch Sign, Fashionable
Production Technology: The designers uses different materials and colors to distinguish different functional areas, which reduces the physical partition in space and makes the functional layout appear in the invisible partition, and has a great sense of bulk. At the same time, it shows a simple texture in the design.
Design Challenge: Compared with last year's South Branch Sign Jiangyin project, although this case is more concise and low-key, its temperament is more mature and stable, just like the process of brand growth, from immature to mature, step by step, with the trend, and with the time. Here, we can not find the old Hong Kong-style noise, both the implicit tenderness of the East and the classical rhythm of the West, so compatible and new style, like the heart of Hong Kong.
Research: The quality and variety of products are only the basic demands of diners, while situational environment, personalization and brand aesthetics are the important factors of brand circle fans. Therefore, how to have both "authentic Hong Kong taste" and a new perspective and thinking has become the focus of space expression in this case.
Inspiration: This is a branch design of Hong Kong-style chain brand restaurant. The designer starts from the inner dimension of environmental construction, through in-depth thinking and combing the relationship between food and culture, fashion and tradition, and disseminates the emotional communication channel to the heart.
Project Duration: The project started in March 2019 in Changzhou and finished in May 2019 in Changzhou.
Operation Flow: With the help of terrazzo, wood, cortex and mirror, the interface between the two rooms is not only transitional extension, but also detail level, which sets off a rich and diverse spatial texture.
Patents: Copyrights belong to Tiao Ouyang, 2019.
Team Members: Tiao Ouyang
Danfeng Zhou
Yang Li
Image Credits: Image #1: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #2: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #3: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #4: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #5: Photographer Yiwen Xu, South Branch Sign, 2019.