Problue Annual Posters ቀንዲ ተግባር፡ ፖስተር by JBBC Branding Consultancy

Problue Annual Posters ቀንዲ ተግባር፡ ፖስተር by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ፎቶግራፊን ምትዕርራይ ስእልን Competition Category.

ብሩርፎቶግራፊ· 2020

Problue Annual Posters ቀንዲ ተግባር፡ ፖስተር

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

ናይ ብሩር ሽልማት A' Design Award Winner in ፎቶግራፊ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Problue Annual Posters ቀንዲ ተግባር፡ ፖስተር

Problue ዓመታዊ ፖስተራት ንሓደ ናይ ምጥሓል ብራንድ ዝተሰርሐ ተኸታታሊ ዝተሓትመ ፖስተራት እዩ። ነፍሲ ወከፍ ፖስተር ሓደ ሞዴል ኣብ ሓደ እዋን ዘማዕረገ ናይ ከተማ ክዳን ከምኡ'ውን ናይ ምጥሓል ክዳን ተኸዲኑ የርኢ፣ በዚ ኸኣ እቲ ካብ መዓልታዊ ህይወት ናብ ምጥሓል ዝግበር ምስግጋር ዝረአ ይኸውን። ንመኳንንቲ ንዅብርቲ ኢሉ ግራጫ ሰማያዊ ሕብሪ ተጠቒሙ፣ ንሰበይቲ ድማ ቀይሕ ሕብሪ ተጠቒሙ። ናይ ካሞፍላጅ ፊንስ ናብቲ ናይ ከተማ ህይወት ምንቅስቓስ የመልክት። ከም ቅልጡፍን ህዱእን፣ መዓልታዊ ክዳንን ናይ ምጥሓል ክዳንን፣ ልስሉስን ሰሓቢ ስሒኑን ዝኣመሰሉ ኣንጻራት ብዕላማ ተሰሪዖም ኣለዉ። ነፍሲ ወከፍ ፖስተር 420 ብ594 ሚሊሜተር ይዓቢ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Problue Annual Posters ቀንዲ ተግባር፡ ፖስተር ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Problue Annual Posters ቀንዲ ተግባር፡ ፖስተር ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Problue Annual Posters ቀንዲ ተግባር፡ ፖስተር ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Dimensions & Packaging: W 420mm x H 594mm
Tags: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Production Technology: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Design Challenge: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Research: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inspiration: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Project Duration: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Operation Flow: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd