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Vanke DaJia ናይ ብራንድ መርኣዪ ኣዳራሽ by Yu Chao and Guanghui Zeng

Vanke DaJia ናይ ብራንድ መርኣዪ ኣዳራሽ by Yu Chao and Guanghui Zeng is a highly esteemed winner of the very prestigious 2020 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ውሽጣዊ ቦታን ምርኢትን Competition Category.


ወርቂውሽጣዊ· 2020

Vanke DaJia ናይ ብራንድ መርኣዪ ኣዳራሽ

by Yu Chao and Guanghui Zeng

Client: Vanke Group

ናይ ወርቂ ሽልማት A' Design Award Winner in ውሽጣዊ Category

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Colors

The Design

About Vanke DaJia ናይ ብራንድ መርኣዪ ኣዳራሽ

ቫንከ ዳጂያ ኣብ ከተማ ቻንግሻ፡ ቻይና ዝርከብ ናይ ብራንድ መርኣዪ ኣዳራሽ እዩ። ውሽጣዊ ክፍሉ 760 ትርብዒት ሜትሮ ስፍሓት ዝሽፍን ኮይኑ፡ ካብ ናይ ቀደም ማእከል መሸጣ ዝተለወጠ እዩ። ተፈጥሮ ቀንዲ ቴማ ኮይኑ፡ ብዙሕ ሕብሪ ዕንጨይቲ ድማ ህዱእ ሃዋህው ይፈጥር። ተወሰኽቲ ሕብርታት ካብቲ ኣብ ማራከሽ፡ ሞሮኮ ዝርከብ ጃርዲን ማጆረል ዝተወስዱ እዮም። እቶም ዝተጠቕሙ ንዋታት ሓሙኽሽታዊ ተራዞ፡ ስነ-ጥበባዊ ቅብኣ ቴክስቸር፡ ሓሙኽሽታዊ ዕንጨይቲ ኦክን ብሮንዝ ብሑጻ ዝተነፍሐ ዘይመርት ሓጺንን የጠቓልሉ። እቲ ኣዳራሽ ድኳን ህያባት፡ ቦታ ዕምባባታት፡ ባር ቡንን ንቆልዑን ዓበይትን ዝኸውን ቦታታት ንባብን ይሕዝ።

The Recognition

About the ናይ ወርቂ ሽልማት A' Design Award

Vanke DaJia ናይ ብራንድ መርኣዪ ኣዳራሽ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Vanke DaJia ናይ ብራንድ መርኣዪ ኣዳራሽ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Vanke DaJia ናይ ብራንድ መርኣዪ ኣዳራሽ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Taking nature as the main theme, the interior design creates an artistic conception of returning to the very nature with the use of a great amount of the color of wood. Also, the project brings several colors into the space drawing inspiration from the Jardin Majorelle in Marrakech, Morocco.
Dimensions & Packaging
The project covers an area of 760 square meter.
Tags
nature, color, experiencing, art, grey terrazzo, art texture paint, grey oak wood,
Production Technology
The project uses special materials such as grey terrazzo, art texture paint, grey oak wood, bronze sand blasting stainless steel.
Design Challenge
One of the challenges in the project is to bring the outdoor plants and landscapes into the interior space, which requires the on-site construction team and the design team to maintain sufficient communication.
Research
The project is reformed into a brand exhibition hall from a sales center. It contains several areas, the giftshop, the floral experiencing area, a coffee bar as well as reading area for children and adults.
Inspiration
The project takes inspiration from various plants and elements in nature. By bringing the tropical rainforest in the interior space, it makes people feel like they are actually in the jungle and therefore creates a unique brand exhibition hall.
Project Duration
The project is located in Changsha City, China. It takes about three months to finish the construction.
Operation Flow
The brand exhibition hall is designed for customers to experience different brand culture here. Customers will be able to have an understanding of what ideas the products trying to present.
Team Members
Yu Chao
Guanghui Zeng
Image Credits
Shenzhen Innest Art Co., Ltd.

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