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Sense of Forest ሱፐርማርኬት ዓተር by Dmitry Pozarenko

Sense of Forest ሱፐርማርኬት ዓተር by Dmitry Pozarenko is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ውሽጣዊ ቦታን ምርኢትን Competition Category.


ብሩርውሽጣዊ· 2020

Sense of Forest ሱፐርማርኬት ዓተር

by Dmitry Pozarenko

Client: Gold Apple

ናይ ብሩር ሽልማት A' Design Award Winner in ውሽጣዊ Category

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Colors

The Design

About Sense of Forest ሱፐርማርኬት ዓተር

ምስሊ ናይ ገሊጽ ክረምታዊ ጫካ ነቓሒታ ናይዚ ፕሮጀክት ኮይኑ። ብዝሒ ስምርትታት ናይ ተፈጥሮአዊ ዕንጨይትን ግራናይትን ንተዓዛቢ ናብ ሕዋስ ናይ ፕላስቲካዊን ብስራዊን ተራእዮታት ምልክታት ተፈጥሮ የእቱዎ። እቲ ኢንደስትሪያዊ ዓይነት መሳርሒታት ብሕብርታት ቀይሕን ቀጠልያን ኦክሳይድ ዝተገበረ ናሕሲ ይለሰልስ። እቲ መደብር ኣብ መዓልቲ ንልዕሊ 2000 ሰባት ናይ መሳጢን ርክብን ቦታ እዩ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Sense of Forest ሱፐርማርኬት ዓተር ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Sense of Forest ሱፐርማርኬት ዓተር ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Sense of Forest ሱፐርማርኬት ዓተር ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The suspended ceiling consists of two gratings, covered with natural ash veneer, offset from each other by 6 degrees and hanging at different heights. Round columns in a wooden lath pierce the ceiling like tree trunks pierce the crown. The cash desk area made of natural granite extends with two broken lines into the depth of space. Onyx and granite countertops, five-meter slabs of African wood saturate the space with the sounding of natural textures.
Dimensions & Packaging
The total area is 1238 sq.m.
Tags
interior design, retail space, metal, stone, wood, nature
Production Technology
Main construction materials: hot-rolled steel, tinted stainless steel, granite, onyx, ash, African wood
Design Challenge
The aim of the project is to create an environment that immerses the viewer in a stream of plastic and visual impressions of the signs of nature. The industrial type of equipment made of hot-rolled steel of different sections is softened by the abundance of textures of natural wood, which defines an associative series of natural rather than industrial landscapes.
Research
The signs of nature, which became the basis of this project, were intended to soften the urban intensity of the environment and make the store a place for a pleasant pastime and relaxation.
Inspiration
The winter crowns of larch trees, forming a translucent arch of many intersecting branches, the columns of trunks lifting these crowns, were the inspiration for this project and became the main idea of the structure of the suspended ceiling.
Project Duration
The store is located in the business center of Moscow. The project was completed in 2018.
Operation Flow
The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Team Members
Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Lotoshnikova
Image Credits
All images: photographer Mick Pomortsev, 2019.

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