Alpha Series ማሕረሻ by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ፍርያት ጽባቐ፣ ውልቃዊ ምክንኻንን ኮስመቲክን Competition Category.

ሓጺንፍርያት ኮስመቲክ· 2020

Alpha Series ማሕረሻ

by Mert Ali Bukulmez

Client: Arçelik A.Ş

ናይ ሓጺን ሽልማት A' Design Award Winner in ፍርያት ኮስመቲክ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Alpha Series ማሕረሻ

ኣልፋ ተኸታታሊት ጽምምድትን ፍርቂ-ሞያዊትን ማሕረሻ እያ፡ ነቶም መሰረታውያን ናይ ገጽ ክንክን ዕማማት ክትሰርሕ እትኽእል። ብተወሳኺ፡ ምስ ውቡብ ውብነት ዝተዋሃሃደ ሓድሽ ኣገባብ ብምጥቃም ጽሬታውያን መፍትሒታት እትህብ ፍርያት እያ። ንሱሕነት፡ ሚኒማሊዝምን ተግባራዊነትን ምስ ቀሊል ናይ ተጠቃሚ ምትእስሳር ተዋሃሂዱ፡ ነቶም መሰረታት ናይቲ ፕሮጀክት የሃንጽ። ባህ ዘብል ተመክሮ ተጠቃሚ እቲ ቁልፊ እዩ። ጫፋት ብቐሊሉ ካብታ ማሕረሻ ተኻእዮም ናብቲ ክፍሊ ምኽዛን ክቕመጡ ይኽእሉ። እቲ መደገፊ መድረኽ፡ ነታ ማሕረሻ ንምሕላፍን ነቶም ጫፋት ኣብ ውሽጢ ክፍሊ ምኽዛን ብኡልትራቫዮሌት ብርሃን ተደጊፉ ንምጽራይን ዝተዳለወ እዩ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Alpha Series ማሕረሻ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Alpha Series ማሕረሻ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Alpha Series ማሕረሻ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main aim was to design a compact, semi-proffesional shaver that can handle the basic tasks for facial care. Also a product that offers hygienic solutions with innovative approach combined with beautiful aesthetics. Joyful user experience was the key.
Dimensions & Packaging: Shaver:
55mm (max) x 30mm (max) x 150mm (max)
Case:
65mm (max) x 50mm (max) x 135mm (max)
Tags: Alpha Series, Shaver, Men Grooming, Personal Care, UV Light
Production Technology: • Shaver Body: Xenoy (PBT+PC) / Injection Moulding • Shaver Rubber: Santoprene / Double Injection • Case: Xenoy / Injection Moulding • Case Lid: PP / Injection Moulding • Tools: stainless steel + glass reinforced (30%) PBT / Injection Moulding
Design Challenge: The sketch ideation was the most challenging part of this project. I had to put too much effort for sketching process to be able to refine the design and come up with the most unique, minimal and simple form solutions.
Research: The brief was very broad at the start. It was to design a unique personal care product for the brand Grundig. I started research process with trend analysis and market opportunities. The process also supported with focus groups with man aged between 18-50 to be able to define the existing problems with the shavers and consumer demands.
Inspiration: Providing hygienic and joyful user experience was the inspiration for the idea behind the project. Design language is completely inspired from Scandinavian design characteristics. Simplicity, minimalism and functionality combined with easy user interaction built the fundamentals of the product.
Project Duration: The project started in May 2019 in Istanbul/Turkey and lasted until the end of June 2019.
Operation Flow: The only button on the body of the shaver covered by led light is the interaction point of the product. It simply turns on/off the device but the led gives feedback about battery. When its charged and ready to use it lights white, when the charge is critical the led turns in to red, and also it blinks in red when its off charge. The dock is designed to charging the shaver and cleaning the tips supported with UV Light inside. Tips can be easily taken off the shaver and placed in to the storage section. The storage allows the product to be completely clean and tidy.
Patents: Copyrights belong to Arcelik Group, 2019