Hello Future መድረኽ ዝርኢት by Nicoletta Santini

Hello Future መድረኽ ዝርኢት by Nicoletta Santini is a highly esteemed winner of the very prestigious 2020 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ውሽጣዊ ቦታን ምርኢትን Competition Category.

ሓጺንውሽጣዊ· 2020

Hello Future መድረኽ ዝርኢት

by Nicoletta Santini

Client: BD Expo S.R.L.

ናይ ሓጺን ሽልማት A' Design Award Winner in ውሽጣዊ Category

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The Design

About Hello Future መድረኽ ዝርኢት

"ውሑድ ዝያዳ እዩ" ንዘሃንቀፀ ዘመናዊን ትሑትን መድረኽ ዝርኢት ዓውደ-ዕዮ ዘነቓቕሐ ፍልስፍና እዩ። ቀሊልነት ምስ ተግባራውነትን ስምዒታዊ ምትእስሳርን ዝተዋሃደ፣ ድሕሪ እዚ ዲዛይን ዘሎ ኣምር እዩ። እቲ መጻኢያዊ ቅርጺ ናይቲ መዋቕር ምስቲ ዝተቐላለለ መስመራት ናይቶም ምርኢታት ከም ምዕራፍ ናይቶም ዝተመርከሱ ፍርያትን ግራፊክስን፣ ከምኡውን እቲ ጽሬት ናይቶም ንዋትን ውድኣትን ነዚ ዓውደ-ዕዮ ይገልጹ። ብተወሳኺ፣ እቲ ብሰንኪ ናይ ኣረኣእያ ለውጥታት ዝተፈላለየ በዓል ግደም ዝመስል ሓሳብ፣ ነዚ መድረኽ ፍሉይ ዝገብሮ ባእታ እዩ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Hello Future መድረኽ ዝርኢት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Hello Future መድረኽ ዝርኢት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Hello Future መድረኽ ዝርኢት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The central laminated wooden gate, designed to create an open space stand and to make the company name stand-out on every side, characterizes the stand.
This structure is surrounded by several minimal displays always in high quality laminated wood, which delimits the accesses to the central meeting area such as permits the client to exhibit his products in a sophisticated way.
To guarantee the correct impact for the corporate communication two wide led walls were laterally arranged.
Dimensions & Packaging: This 3 sides open stand measures mt. 16 x 9 m (144 mq) and it reaches a maximum height of 5 m with the gate structure and back wall.
Tags: Exhibition Design, Pavoni Italia, BD Expo, Sigep, Rimini fair, modular furniture, futuristic exhibition structure, less is more, minimalism and functionality
Production Technology: The stand is based on a raised platform with natural laminated flooring.
The structures such as the displays of the stand are made of laminated wood, while the furnishings are made of metal and plastic. The LED lightings such as two led walls with relative audio system and control were disposed in addiction to 3D logos and stickers.
Design Challenge: The challenge was to give a unique identity that could be remembered, a simple and representative stand, where the products could be enhanced, creating a futuristic identity.
Research: The research was aimed at giving a unique character to the stand, which stood out for its originality and simplicity. The goal was to give the company an innovative, quality and recognizable character. To create this project I studied the selected products the client wanted to exhibit such as the minimal corporate communication, trying to combine them with futuristic design.
Inspiration: Simplicity combined with functionality and emotional connection were the concepts behind this minimal exhibition stand.
The futuristic shape of the central structure combined with the simplified lines of the displays such as the selected range of exhibited products and graphics and the high quality of materials and finishing proposed are the representation of this philosophy, usually expressed with the words "Less is more".
Project Duration: The project started in 2019 and was exhibited at the world's top event for the entire supply chain of the Artisan Pastry, the Sigep Exhibition that took place in Rimini, Italy, in January 2020.
Operation Flow: The illusion of a different gate because of the viewpoint changes is the distinctive element that makes the stand unique.