Transformers the Skin Test House ፖፕ አፕ ስቶር ብ Hsuan-Hui Lee

ዲዛይን Transformers the Skin Test House ፖፕ አፕ ስቶር ብ Hsuan-Hui Lee ኣብ ናይ ውድድር ምድብ ንድፊ ውሽጣዊ ቦታን ምርኢትን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንውሽጣዊ· 2021

Transformers the Skin Test House ፖፕ አፕ ስቶር

ብ Hsuan-Hui Lee

ዓሚል: Birkin Creative Integrated Marketing Service Limited

ኣብ ምድብ ውሽጣዊ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ንቁጽሪ #107197 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Transformers the Skin Test House ፖፕ አፕ ስቶር

ትራንስፎርመርስ ዘ ስኪን ቴስት ሃውስ ን ኮስመቲክስ ብራንድ እተዳለወ ፖፕ አፕ ስቶር እዩ። እቲ ስቶር ካብ ኮንተይነራት ብብረት ዝተሰርሐ ቅርጺ ዘለዎ ኮይኑ፡ ባይታ፡ ናሕስን መንደቓትን ግና ካብ ዕንጨይትን ንኣከባቢ ምቹእ ካብ ዝኾኑ ንጥረ-ነገራትን እተሰርሑ እዮም። ናይ LED ብርሃን ሳጹናትን መርኣያ ሳጹናትን ነቶም ኣብ ውሽጢ ዘለዉ ፍርያት የርእዩ። እቶም ክፍልታት ኣብ ውሽጢ ዓሰርተው ክልተ ሰዓታት ክእከቡ ይኽእሉ ኮይኖም፡ ብዝተፈላለየ ቁጽሪ ክውሃሃዱ ይኽእሉ፡ ንዝናባዊ ኩነታት ኣየር ድማ ደገፍቲ ጽላል ክውሰኹ ይኽእሉ። ኩሎም ንጥረ-ነገራት ዳግማይ ጥቕሚ ክወሃቦም ዝኽእሉ ኮይኖም፡ እቲ ስቶር ንደገፍ ትርኢት ኣብ ህዝባዊ ቦታታት ኣብ ዙርያ ሱሳ ግዜ ተኣኪቡን ተፈልዩን እዩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Transformers the Skin Test House ፖፕ አፕ ስቶር ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Transformers the Skin Test House ፖፕ አፕ ስቶር ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Transformers the Skin Test House ፖፕ አፕ ስቶር ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
ዓቐንን ማዕሸግን: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
መለለዪታት: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
ናይ ምፍራይ ቴክኖሎጂ: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
ናይ ዲዛይን ብድሆ: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
ምርምር: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
ምንጪ ሓሳብ: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
ናይ ፕሮጀክት ግዜ: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
ናይ ስርሒት ፍሰት: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
ኣባላት ጋንታ: Birkin Creative Integrated Marketing
ናይ ስእሊ ክረዲት: Birkin Creative Integrated Marketing