Hang Seng Bank 内部ንድፊ ቅርንጫፍ ባንክ by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ውሽጣዊ ቦታን ምርኢትን Competition Category.
ነሓስውሽጣዊ· 2021
Hang Seng Bank 内部ንድፊ ቅርንጫፍ ባንክ
Client: IMO design
ናይ ነሓስ ሽልማት A' Design Award Winner in ውሽጣዊ Category
Verified Award Winner
Verify Award Status for #108096The Design
About Hang Seng Bank 内部ንድፊ ቅርንጫፍ ባንክ
ሃንግ ሰንግ ባንክ ኣብ ሆንግ ኮንግ ዝርከብ፣ ብሓድሽ ወለዶ ዝተነድፈ ውሽጣዊ ቅርንጫፍ ባንክ እዩ። እዚ ቅርንጫፍ 152 ትርብዒት ሜትሮ ዝሽፍን ኰይኑ፣ ክፉትን ተቐባልነት ዘለዎን ኣቀማምጣ ዘለዎ፣ ምችው ብርሃንን ውዑይ ናይ ዕንጨይቲ ኤለመንትታትን ዝተላበሰ እዩ። ዲጂታላዊ ኣገልግሎት ባህርያት ምስ ውሽጣዊ ንድፊ ተጣሚሮም ዝርከቡ ኰይኖም፣ ኤለክትሮኒካዊ ትኬት ምሃብ፣ ዲጂታላዊ ኣገልግሎት ባር፣ ከምኡውን ንርእስኻ ናይ ምግልጋል ካውንተር ይርከቦም። ዓማዊል ቅድሚ ምብጻሖም ብኣፕሊኬሽን ሞባይል ባንኪንግ ንኣገልግሎት ካውንተር ዘገልግል ኤለክትሮኒካዊ ትኬት ክረኽቡ ይኽእሉ። እዚ ንድፊ ኣብ ቅርንጫፍ ዝጠፍእ ግዜ ምጽባይ ንምጉዳልን ንግዲ ባንኪንግ ዝያዳ ውጽኢታውን ተግባቓስን ንኽኸውን ንምግባርን የነጻጽር።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Hang Seng Bank 内部ንድፊ ቅርንጫፍ ባንክ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Hang Seng Bank 内部ንድፊ ቅርንጫፍ ባንክ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Hang Seng Bank 内部ንድፊ ቅርንጫፍ ባንክ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
- Dimensions & Packaging
- Total area: 152 meter square.
- Tags
- Bank, bank design, e-banking, Branch design, retail design, New Generation banking
- Production Technology
- To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
- Design Challenge
- The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
- Research
- Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
- Inspiration
- The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
- Project Duration
- The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
- Operation Flow
- This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung - Image Credits
- Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab
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