Tongrentang Zhima Health ናይ ችርቻሮ ውሽጣዊ ዲዛይን ብ Yong Wong

ዲዛይን Tongrentang Zhima Health ናይ ችርቻሮ ውሽጣዊ ዲዛይን ብ Yong Wong ኣብ ናይ ውድድር ምድብ ንድፊ ውሽጣዊ ቦታን ምርኢትን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ወርቂ ሽልማት A' Design Award እዩ።

ወርቂውሽጣዊ· 2021

Tongrentang Zhima Health ናይ ችርቻሮ ውሽጣዊ ዲዛይን

ብ Yong Wong

ዓሚል: Beijing Tongrentang Health

ኣብ ምድብ ውሽጣዊ ተሸላማይ ናይ ወርቂ ሽልማት A' Design Award

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ንቁጽሪ #108738 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Tongrentang Zhima Health ናይ ችርቻሮ ውሽጣዊ ዲዛይን

ቶንግረንታንግ ዢማ ሄልዝ ኣብ ቤጂንግ እትርከብ ናይ ተመኩሮ ድኳን እያ። እታ ድኳን 5000 ትርብዒት ሜትሮ ኣብ ሰለስተ ደርብታት ትሽፍን። ናይ መግቢ ተወሰኽቲ፣ መአዘዝቲ መግብን ናይ ጥዕና ተክኖሎጂ ዘጠቓልሉ ናይ ጥዕና ክንክን ፍርያትን ኣብ ሓደ ቦታ ይቐርቡ። ኣብ ውሽጢ እቲ ህንጻ፣ ከም ጽኑዕ ዕንጨይትን ናሓስን ዝኣመሰሉ ሰፊሕ ቦታታት ዝሽፍኑ ተጻረርቲ ኣቕሓታት ተጠቒሞም። ካብ መሬት ደርቢ ንላዕሊ፣ ኣርባዕተ ኣርእስታት ይቐርቡ፣ ንሳቶም ድማ ሕቶ፣ መግቢ፣ ምሕዋይን ፈውስን እዮም። እታ ድኳን ንዓማዊል ከም ምቹእ ማሕበራዊ ቦታ እውን ተገልግል።

እቲ ኣፍልጦ

ብዛዕባ ናይ ወርቂ ሽልማት A' Design Award

Tongrentang Zhima Health ናይ ችርቻሮ ውሽጣዊ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Tongrentang Zhima Health ናይ ችርቻሮ ውሽጣዊ ዲዛይን ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Tongrentang Zhima Health ናይ ችርቻሮ ውሽጣዊ ዲዛይን ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
ዓቐንን ማዕሸግን: 5000 square meters, 3 floors
መለለዪታት: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
ናይ ምፍራይ ቴክኖሎጂ: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
ናይ ዲዛይን ብድሆ: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
ምርምር: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
ምንጪ ሓሳብ: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
ናይ ፕሮጀክት ግዜ: This project started in May 2019 and finished in December 2019 in Beijing.
ናይ ስርሒት ፍሰት: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
ኣባላት ጋንታ: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
ናይ ስእሊ ክረዲት: Beijing Wuxiang Space Architecture Design