The MIXc Kunshan ቀንዲ ተግባር፡ ውሽጣዊ ንድፊ ናይ ቆልዑ ቦታ by Xiang Li

The MIXc Kunshan ቀንዲ ተግባር፡ ውሽጣዊ ንድፊ ናይ ቆልዑ ቦታ by Xiang Li is a highly esteemed winner of the very prestigious 2021 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ውሽጣዊ ቦታን ምርኢትን Competition Category.

ብሩርውሽጣዊ· 2021

The MIXc Kunshan ቀንዲ ተግባር፡ ውሽጣዊ ንድፊ ናይ ቆልዑ ቦታ

by Xiang Li

Client: X+Living

ናይ ብሩር ሽልማት A' Design Award Winner in ውሽጣዊ Category

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The Design

About The MIXc Kunshan ቀንዲ ተግባር፡ ውሽጣዊ ንድፊ ናይ ቆልዑ ቦታ

ናይ MIXc ኩንሻን ኣብ ውሽጢ ሓደ ናይ ዕዳጋ ማእከል ኣብ ኩንሻን፡ ቻይና ዝርከብ ብቆልዑ ዝተማእከለ ህዝባዊ ቦታ እዩ። እቲ ዝተሓደሰ ቦታ ኣብ ሳልሰይቲ ደርቢ 4500 ትርብዒት ሜትሮ ዝሽፍን ኮይኑ፡ መብዛሕትኦም ድኳናት ንቆልዑን ንስድራቤታትን ዘገልግሉ እዮም። እቲ ንድፊ ኣብ ኩንሻን ዝተወልደ ባህላዊ ስነ-ጥበብ ካብ ዝኾነ ኩንኩ ኦፐራ እዩ ዝወሃብ። ከም ናይ ደበና ኮለር፡ ነዊሕ ኮፍ ኢድ፡ ናይ ርእሲ መጐልበቢ፡ ናይ መድረኽ ውቕር (ሜክኣፕ) ከምኡ'ውን መሳርሒታት ሙዚቃ ዝኣመሰሉ ኤለመንታት ናብ ቀሊል ካርቱን ቅርጻታት ተቐዪሮም ኣብ ዓበይቲ መስመራት፡ ናይ ምልክት ሰሌዳታትን ዓንዲ ሓለዋን ተግቢሮም። ብዘይ ስርዓት ዝተዳለወ ልስሉስ ኣቕሑ ከም መቐመጢ ከምኡ'ውን ኣብ መንገዲ ከም ናይ ምትእስሳር ነጥብታት የገልግል።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

The MIXc Kunshan ቀንዲ ተግባር፡ ውሽጣዊ ንድፊ ናይ ቆልዑ ቦታ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። The MIXc Kunshan ቀንዲ ተግባር፡ ውሽጣዊ ንድፊ ናይ ቆልዑ ቦታ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። The MIXc Kunshan ቀንዲ ተግባር፡ ውሽጣዊ ንድፊ ናይ ቆልዑ ቦታ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The innovation of the project lies in the breakthrough of the traditional public area design. In the form of overall facade, the theme is highly unified. Designer created an unprecedented consumption premises. Another point lies in its inheritance of traditional culture. Designers use childlike design to translate elements of traditional culture into things that children accept and love, and carry forward the charm of traditional opera.
Dimensions & Packaging: The floor area of the project is 4500 sqm.
Tags: Li Xiang, kids club, interior design, xliving, China
Production Technology: Traditional elements such as Yunjian, long sleeves, horsetail whisk, Kuitou, facial makeup, musical instruments have become a cute symbol that is more easily loved and accepted by children through the translation of design language. They not only decorate the large cartoon installations in the public area, but also are incorporated into the signboards design. The lively color blocks and geometric patterns grounded together, together with the thematically modified guardrails have not only enhanced the identification of the children's section, but also perfectly set the mood of childlike feeling.
Design Challenge: The difficulty of the project is that our team challenged a single public area design and explored more. The creation of this new type of consumer experience has high requirements in terms of balancing actual functions and the unity of theme aesthetics.
Research: This is a renovation project, located on the third floor of the shopping mall, and most of the store investment is parent-child business, such as early childhood education center and toyshops. We do not want the thematic transformation of the public area to be limited to some cute and childlike furniture, but hope that through the overall design of the store, the entire public area can present a kind of overall visual aesthetics. The immersive consumption experience scene drives the interest of consumers and enriches their experience.
Inspiration: The inspiration of the project comes from Kunshan, the city where the project is located. It is the birthplace of Kunqu Opera. Therefore, we hope to integrate some elements of traditional culture into the design, so that the public area in the business space can not only have its consumption guiding purpose, but also have the educational significance of disseminating traditional culture.
Project Duration: The project finished in November 2019 in Kunshan, China
Operation Flow: Based on the scientific planning of consumer movement, the designer created several points of interest in the space. The customized soft furnishings can be used as seats in the rest area, as well as interactive points for consumers to take a snap. In the theme area, the unique high-rise space in the area where the parent-child park is located has been flexibly used to create an open reception area, making it an eye-catching presence in the entire children's theme area. It not only provides a view for consumers in the mall, but also attracts passenger flow for the shops.
Team Members: Lead Designer: Li Xiang
Project Director: Fan Chen
project Director: Zhang Wenji
Image Credits: Image#1: Photographer Shao Feng, The MIXc Kunshan, 2019.
Image#2: Photographer Shao Feng, The MIXc Kunshan, 2019.
Image#3: Photographer Shao Feng, The MIXc Kunshan,2019.
Image#4: Photographer Shao Feng, The MIXc Kunshan, 2019.
Image#5: Photographer Shao Feng, The MIXc Kunshan, 2019.