Akbank ATM መተሓላለፊ ኣውቶማቲክ መኽፈሊ ማሽን by Akbank T.A.S is a highly esteemed winner of the very prestigious 2021 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ኢንተርፌስ፣ ምትእስሳርን ተመኲሮ ተጠቃምን Competition Category.
ብሩርኢንተርፌስ· 2021
Akbank ATM መተሓላለፊ ኣውቶማቲክ መኽፈሊ ማሽን
by Akbank T.A.S
Client: Akbank
ናይ ብሩር ሽልማት A' Design Award Winner in ኢንተርፌስ Category
Verified Award Winner
Verify Award Status for #114208The Design
About Akbank ATM መተሓላለፊ ኣውቶማቲክ መኽፈሊ ማሽን
Akbank ATM ንኣውቶማቲክ መኽፈሊ ማሽናት ዝተነድፈ ኣብ መርበብ ዝተመስረተ መተሓላለፊ እዩ። እዚ መተሓላለፊ ኣብ ናይ 1024 ብ 768 ፒክሰል ስክሪናት ይረአ፡ ከምኡ'ውን ንእንግሊዝኛ፡ ጀርመንኛ፡ ሩስያኛን ፈረንሳይኛን ዝሓውስ ብዙሓት ቋንቋታት ይድግፍ። ውልቃዊ ዳሽቦርድ ኣብ ልማዳዊ ባህርያት ተጠቃማይን ፋይናንሳዊ ውሳነ ሞዴላትን ተመስሪቱ ትሕዝቶ የቕርብ። ቀለልቲ ኣቀማምጣን ንጹር ሓበሬታን ተጠቀምቲ ንነፍሲ ወከፍ ስጉምቲ ንኽስዕቡ ይሕግዞም። እቲ ከም ተንቀሳቓሲ ስልኪ ዝኣመሰለ ኣቀራርባ ልሙድ ምትሕልላፍ ይጥቀም፡ ማእከላይ ውራይ ድማ ካብ ቅድሚ ሕጂ ብኣስታት ዓሰርተ ካልኢት ይውሕድ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Akbank ATM መተሓላለፊ ኣውቶማቲክ መኽፈሊ ማሽን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Akbank ATM መተሓላለፊ ኣውቶማቲክ መኽፈሊ ማሽን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Akbank ATM መተሓላለፊ ኣውቶማቲክ መኽፈሊ ማሽን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
- Dimensions & Packaging
- 1024px X 768px screens within an Automated-Teller-Machine device
- Tags
- Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
- Production Technology
- The design was developed as web-based with multiple language options like English, German, Russian, French, etc.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js - Design Challenge
- While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
- Research
- With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
- Inspiration
- The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
- Project Duration
- The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
- Operation Flow
- Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
- Patents
- Copyrights belong to Akbank T.A.Ş, 2020.
- Team Members
- Dilara Gül
Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team - Image Credits
- Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020
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