S6 Foundry ስርዓተ ብራንድን ዘመተን by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2021 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ሕትመትን ዝተሓትመ ሚዲያን Competition Category.
ብሩርሕትመት· 2021
S6 Foundry ስርዓተ ብራንድን ዘመተን
by Paul Robb and Moira Bartoloni
Client: S6 Foundry
ናይ ብሩር ሽልማት A' Design Award Winner in ሕትመት Category
- 39,295
- Verified Award Winner
- Verify Award Status for #115652
The Design
About S6 Foundry ስርዓተ ብራንድን ዘመተን
ናይ S6 Foundry ምልክት ንግድን ድሕሪኡ ዝመጸ መጽሓፍ ናሙና ቅርጺ ፊደልን፡ ሓድሽነት ዲዛይን ፊደላት ንምፍጣርን ምስላዊ ቋንቋ ናይቲ ብራንድ ንምድላውን ተዳልዮም። ድሙቕን ሕጉስን ጥርዓን ናይ ውዑይ ሕብርን፡ ፍሉይን ዘደንቕን ቋንቋ ቅርጺን፡ ነቲ መንፈስ የማሊእዎ፡ ናብ ባህላዊ ምጽሓፍ ምልክታት ናይ 1900ታት መዝናኛ ፌር የመልስ። እቶም ዲዛይናት ከም ካለይዶስኮፕ ናይ ቅርጽታትን ኣካላትን ተዳልዮም፡ ቅኑዕ ምስላዊ ቅኒት ናይቲ ብራንድ መንፈስን ሓድሽ ኣንፈት ናይ ንግዳዊ ፍሉይ ቅርጺ ፊደላትን ንምፍጣር።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
S6 Foundry ስርዓተ ብራንድን ዘመተን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። S6 Foundry ስርዓተ ብራንድን ዘመተን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። S6 Foundry ስርዓተ ብራንድን ዘመተን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
- Dimensions & Packaging
- Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm - Tags
- Font design, Branding, Identity, Type design
- Production Technology
- Printed Lithographic CMYK using FSC papers.
- Design Challenge
- The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
- Research
- We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
- Inspiration
- The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
- Project Duration
- The project started in April 2020 and is an ongoing project.
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Team Members
- Paul Robb
Moira Bartoloni
Federica Simone - Image Credits
- Paul Robb
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