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Spazio Lenovo ውሽጣዊ ናይ ፍላግሺፕ ድኳን by Alessandro Luciani

Spazio Lenovo ውሽጣዊ ናይ ፍላግሺፕ ድኳን by Alessandro Luciani is a highly esteemed winner of the very prestigious 2021 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ውሽጣዊ ቦታን ምርኢትን Competition Category.


ብሩርውሽጣዊ· 2021

Spazio Lenovo ውሽጣዊ ናይ ፍላግሺፕ ድኳን

by Alessandro Luciani

Client: Alessandro Luciani

ናይ ብሩር ሽልማት A' Design Award Winner in ውሽጣዊ Category

Colors

The Design

About Spazio Lenovo ውሽጣዊ ናይ ፍላግሺፕ ድኳን

ስፓዚዮ ለኖቮ (Spazio Lenovo) ኣብ ክልተ ደርቢ ዝተዘርግሐ፡ ብድምር 900 ትርብዒት ሜተር ስፍሓት ዘለዎ ውሽጣዊ ናይ ፍላግሺፕ ድኳን እዩ። እታ መሬታዊ ደርቢ ተሳተፍቲ ናይ ምድላው ፍጻመታትን ትርኢታትን ከተአንግድ እትኽእል ተዓጻጻፊ ናይ ምርኢት ቦታ እያ። እቶም ናይ ምርኢት ጠረጴዛታት ንዲጂታላዊ ሓበሬታ ፍርያት ዝኸውን ኣብ ውሽጦም ዝተተኸለ ሞኒተር ዘለዎም ቀጠንቲ ናይ ቤጨሬ ላዕለዋይ ገጽ ኣለዎም። ዓቢ ናይ LED መንደቕ ብናሕሲ ኣቢሉ ይለዓል፡ ካብ ጎደና እውን ይረአ። እቲ መደያይቦ ብዲክሮይክ ቤጨሬ ዝተሸፈነ ኮይኑ፡ እቶም ማዕርጋት ናይ LED መብራህቲ ይሽከሙ። ዓሰርተው ሰለስተ ቀጥ ዝበሉ ኣረንጓዴ ዓንዲታት ናይ ጀርዲን ቦታ ስለ ዝፈጥሩ፡ ቴክኖሎጅን ተፈጥሮን ተጣሚሮም ኣለዉ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Spazio Lenovo ውሽጣዊ ናይ ፍላግሺፕ ድኳን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Spazio Lenovo ውሽጣዊ ናይ ፍላግሺፕ ድኳን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Spazio Lenovo ውሽጣዊ ናይ ፍላግሺፕ ድኳን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Concept store of about 900 square meters spread over two floors.
One of the first innovations is the abolition of cash desks, all payment transactions take place on the move and in digital form The ground floor was designed as a flexible exhibition space to be used also for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.
Dimensions & Packaging
The store is spread over two floors for a total of 900 square meters
Tags
Spazio Lenovo, Alessandro Luciani Designer, Retail Design,
Production Technology
Dichroic glass, LedWall, Wood,
Design Challenge
The first floor consists of two large areas: One Commercial and the other Business for companies and consists of different experiences: Gaming, Virtual Reality, New products, Listening to Music, Motorola brand products and a Bistrot where you can eat or have a coffee, immersed in a large garden, consisting of 13 vertical columns of green, a real meeting place. In addition, there are dedicated functional spaces for co-working and smat-working. All the tables created for Lenovo, have a thin top where digital labels are inserted inside to communicate the product on display
Research
The human centered design, wanted to create a common thread, shortening the distance between the outside world, en plein air, and that of the interior, closed, typical of a traditional store. A functional environment contaminated by the 13 columns of real vertical green present inside, by a floor that evokes that of the gardens, by LED light wires, dichroic glass and large video walls for a completely digital communication. The space has been optimized to make it easy for people to move from one activity to another, areas have been designed to offer immersive experiences, in themselves and in the products
Inspiration
Hi-Tech&green philosophy. The philosophy that guided the design follows a thought where technology and nature come together and coexist in great synergy and harmony, where one cannot do without the other, with particular attention to Man and the world in which he lives.
Spazio Lenovo is not a traditional store, but a cultural ecosystem where Technology and Nature enter into symbiosis, creating a fluid, elegant environment, in which the transition between green and metal becomes easy, immediate and functional, as in the sociability of a Greek agora.
Project Duration
The project started in May 2020 in Milano - Italy and finished in September 2020
Operation Flow
The ground floor was designed as a flexible exhibition space to be for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.The staircase leading to the first floor has been completely covered with dichroic glass "with its chromatic and reflective effects while the steps have LED lighting that follows the person as he climbs the stairs, like the keys of a piano
Team Members
Alessandro Luciani
Grottini srl
Image Credits
Lenovo Italy

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