Beimu ናይ ፍላግሺፕ ስቶር ውሽጣዊ ንድፊ by Huson is a highly esteemed winner of the very prestigious 2021 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ውሽጣዊ ቦታን ምርኢትን Competition Category.

ነሓስውሽጣዊ· 2021

Beimu ናይ ፍላግሺፕ ስቶር ውሽጣዊ ንድፊ

by Huson

Client: Beimu Home

ናይ ነሓስ ሽልማት A' Design Award Winner in ውሽጣዊ Category

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The Design

About Beimu ናይ ፍላግሺፕ ስቶር ውሽጣዊ ንድፊ

ቤይሙ ኣብ ዶንግጓን፡ ቻይና ዝርከብ ፍላግሺፕ ስቶር ውሽጣዊ ንድፊ ኮይኑ፡ 800 ትርብዒት ሜትሮ ስፍሓት ዘለዎ እዩ። እዚ ንድፊ እዚ ንምርኢት ናይቶም ፍርያት ብምንካይ፡ ነቲ ቦታ ባዕሉ የጉልሕ፣ በዚ ድማ በጻሕቲ ብባህሪ እቲ ውሽጣዊ ኣቀማምጣ ይማረኹ። እቲ ግንባር ብቐሊል መስመራት ናብ ጸሊምን ጻዕዳን ብሎካት ተመቒሉ ኣሎ። ጎድኒ እቲ ናይ ብራንድ ሎጎ፡ 3.3 ትርብዒት ሜትሮ ዝስፍሓቱ ሓደ ጽርግያ መስኮት ተኸፊቱ፡ ኣብ መንጎ ውሽጥን ደገን ናይ ሓባር ትርኢት ይፈጥር። ቀያሕን ጸሊምን ሕብርታት ንምንቅስቓስ ዘደንጉይ ንውሕ ዝበለ መተሓላለፊ ይፈጥሩ። ብዝተፈላለየ ዓቐን ዘለዎም መናብርን ጣውላታትን ድማ ንኣኼባ፡ ዕረፍትን ዝርርብን ዝኸውን ብዙሕ ኣማራጺታት የቕርቡ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Beimu ናይ ፍላግሺፕ ስቶር ውሽጣዊ ንድፊ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Beimu ናይ ፍላግሺፕ ስቶር ውሽጣዊ ንድፊ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Beimu ናይ ፍላግሺፕ ስቶር ውሽጣዊ ንድፊ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The client of Beimu flagship store hopes to further improve its brand paradigm through space design strategy.

The creative logic of a designer consists of three parts: the change of business model and the manipulation of consumer psychology under the background of the era; the uniqueness and displeasure of cultural aesthetics in the context of globalization; and the gradual design refinement technology starting from concept to form
Dimensions & Packaging: The store is about 40M（L）*20M（W） and covers an area of 800 square meters.
Tags: Flagship store, BEIMU Home, Commercial Exhibition, OD·O office
Production Technology: designers strive to create the symbol and spirit of the brand. Through the building facade, black and white color blocks are cut out with simple lines. Beside the highlighted brand logo, only a window of 3.3 square meters is opened to form a mutual peeping relationship inside and outside. The window plays the role of "soul and eye" and sends heartbeat signals to passers-by. Red and black construct a maze of time stagnation, guiding visitors to observe and pay attention to the strangeness after alienation. On the one hand, the deliberately elongated channel serves as the adjustment and transition of emotions, and on the other hand, it further strengthens the curiosity of the first-time visitors. Mirrors, stairs, and clever use of light all connect the feelings between people and space.
Design Challenge: Symbol and spirit communication of brand building
Research: the creative logic of designers consists of three parts: the change of business model and the pinch of consumer psychology under the background of the great times, the uniqueness and unpleasure of cultural aesthetics in the context of globalization, and the gradual design refinement technology which begins with the concept of form.
Inspiration: Designers advocate weakening products, emphasizing space, retaining visitors with the charm of space itself, and achieving stronger business interaction. The development of the Internet has transformed space into a new space of the dual world of reality and virtual. Therefore, the design of modern commercial space not only depends on pure aesthetic judgment, but also bears the responsibility of brand identity media.
Project Duration: The project started in Dongguan in April 2020 and completed in September 2020, opening to the outside world.
Operation Flow: How to ease the antagonistic relationship between buyers and sellers is the focus of designers' thinking.
Provide multiple negotiation scenarios for visitors to choose from, the designer's purpose is to weaken the commercial characteristics of space. The combination of tables and chairs with different scales and styles shows that the space is not only a place for commercial negotiation, but also a clubhouse for old friends gathering, but also a place for leisure and rest for the surrounding residents.
Team Members: HUSON
Zhou Yanjie
Yi Yongxian
Lin Wuyuan
Ye Bohui
Tang Xiaobo
Image Credits: Picture#0000：photographer Ouyang yun,2020
Picture#0001：photographer Ouyang yun,2020
Picture#0002：photographer Ouyang yun,2020
Picture#0003：photographer Ouyang yun,2020
Picture#0004：photographer Ouyang yun,2020