Don't Lose Your Biculutural ዝተወሃሃደ ናይ መወዓውዒ ዘመተ ብ Yingbo Qiao

ዲዛይን Don't Lose Your Biculutural ዝተወሃሃደ ናይ መወዓውዒ ዘመተ ብ Yingbo Qiao ኣብ ናይ ውድድር ምድብ ንድፊ ማስታወቂያ፣ ማርኬቲንግን ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርማስታወቂያ· 2021

Don't Lose Your Biculutural ዝተወሃሃደ ናይ መወዓውዒ ዘመተ

ብ Yingbo Qiao

ዓሚል: Sparrow Creative Lab

ኣብ ምድብ ማስታወቂያ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #117832 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Don't Lose Your Biculutural ዝተወሃሃደ ናይ መወዓውዒ ዘመተ

ናይ ባህልኻ ክልተኣዊነት ኣይተጥፍኦ ንሓደ ብሄራዊ ናይ ተለቪዥን ጣቢያ ኣገልግሎት ዝተፈጥረ ዝተወሃሃደ ናይ መወዓውዒ ዘመተ እዩ። እቲ ዘመተ ሸሞንተ ፖስተራት ዘጠቓልል ኮይኑ፡ ነፍሲ ወከፍ ኣርእስቲ ብዝተፈላለየ ቋንቋ ተጻሒፉ ኣሎ፦ ፖርቱጋልኛ፡ ቻይንኛ፡ ዓረብኛ፡ ሩስኛ፡ ጃፓንኛ፡ ፈረንሳኛ፡ ጣልያንኛን ሂንድን። እቶም ስእልታት ፒክሰል ኣርት ዝጥቀሙ ኮይኖም፡ ኣብቲ ናይ ተለቪዥን መፈተኒ ስእሊ (ተስት ፓተርን) ዝተሃንጹ እዮም፡ እዚ ድማ ነቲ ናይ ምጥፋእ ህሞት የመልክት። ናይ ተሳተፍቲ ሃገራት ምልክታት ተኣኻኺቦም ሓደ ዝተወሃሃደን ብዙሕነት ዘለዎን ስእሊ ንምፍጣር ይጥቀሙ። ዕላማ እቲ ፕሮጀክት ስደተኛታት ማሕበረሰባት ቋንቋታቶምን ውርሻኦምን ክዕቅቡ ንምትብባዕ እዩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Don't Lose Your Biculutural ዝተወሃሃደ ናይ መወዓውዒ ዘመተ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Don't Lose Your Biculutural ዝተወሃሃደ ናይ መወዓውዒ ዘመተ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Don't Lose Your Biculutural ዝተወሃሃደ ናይ መወዓውዒ ዘመተ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
ዓቐንን ማዕሸግን: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
መለለዪታት: Culture diversity, Ethnic Channel, Culture integration,
ናይ ምፍራይ ቴክኖሎጂ: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
ናይ ዲዛይን ብድሆ: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
ምርምር: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
ምንጪ ሓሳብ: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
ናይ ፕሮጀክት ግዜ: The project started in November 2020 in San Francisco and finished in January 202.
ናይ ስርሒት ፍሰት: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
ኣባላት ጋንታ: Yingbo Qiao
ናይ ስእሊ ክረዲት: Illustration/Creative Director: Yingbo Qiao