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Giesinger Beerhalle ውሽጣዊ ንድፊ ኣዳራሽ ቢራ by Guel Koc Janssen

Giesinger Beerhalle ውሽጣዊ ንድፊ ኣዳራሽ ቢራ by Guel Koc Janssen is a highly esteemed winner of the very prestigious 2021 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ውሽጣዊ ቦታን ምርኢትን Competition Category.


ብሩርውሽጣዊ· 2021

Giesinger Beerhalle ውሽጣዊ ንድፊ ኣዳራሽ ቢራ

by Guel Koc Janssen

Client: Gul Koc Gmbh

ናይ ብሩር ሽልማት A' Design Award Winner in ውሽጣዊ Category

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The Design

About Giesinger Beerhalle ውሽጣዊ ንድፊ ኣዳራሽ ቢራ

ጊሲንገር ቢራሃለ ኣብ ሙኒክ፡ ጀርመን ዝርከብ ኣዳራሽ ቢራን ቦታ ፍጻመታትን እዩ። እቲ ቀንዲ ኣዳራሽ 180 ትርብዒት ሜትሮ ዝሽፍን፡ ቁመት ናሕሱ 4.5 ሜትሮ ዝኾነን 160 ሰባት ዘቕምጥን እዩ። መርበብ ናይ ቡናዊ ቱቦታት ካብ መናድቕ እቲ ሎቢ ናብ ሓደ ጋድም ኣብ ናሕሲ እቲ ቀንዲ ኣዳራሽ ይዝርጋሕ፡ ንመስርሕ ምድላው ቢራ ድማ የዘኻኽር። ፓኖራማዊ መስኮታት ንኣጋይሽ ምስ እቲ ፋብሪካ ቢራ የራኽብዎም። ዳግም ዝተጠቕመ ሸኸላ ንመንደቕ እቲ ባር ይሽፍኖ፡ ዳግም ዝተጠቕማ ጥርሙዛት ቢራ ድማ ኣብ እቲ ሎቢ ይበርሃ። ከም ላውንጅ ዝተዳለወ ብጫ መጐዓዝያ ኮንተይነር፡ ካብ እቲ ቀንዲ ኣዳራሽ ውልቃውነት የቕርብ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Giesinger Beerhalle ውሽጣዊ ንድፊ ኣዳራሽ ቢራ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Giesinger Beerhalle ውሽጣዊ ንድፊ ኣዳራሽ ቢራ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Giesinger Beerhalle ውሽጣዊ ንድፊ ኣዳራሽ ቢራ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The guests are guided from the entrance to the main hall by an extravagant pipe artwork. Rough-cut, solid wood tables and beer banks are arranged to create a warm, relaxed atmosphere. Panoramic windows enable the users to connect to the the brewery. A custom-made shipping container is the focal point of the pub and interrupts the space with its striking yellow color. Installed on-site and furnished with crates and a Giesinger green sofa, it acts as a lounge, providing privacy from the main hall.
Dimensions & Packaging
The main hall is 180 square meters with a ceiling height of 4.5M.
Tags
Interior, industrial style, brewery, bar
Production Technology
The network of copper pipes is a central feature and abstractly resembles the brewing process and activity. Starting from the walls of the double height lobby, they flow into the restroom walls and culminate as a grid on the main hall ceiling. Above which is a steel blue acoustic baffle to enhance the music quality. Recycled Giesinger beer bottles are used in the lobby outside of the main hall and inserted with lights to illuminate the G shape. Recycled bricks are cladded on the bar display wall and were locally sourced to reduce the projects carbon footprint.
Design Challenge
It was important to balance the industrial style and open space by creating a sense of coziness.
Research
Research Type: beer hall design.
Research Goal: To create an industrial-style bar with a panoramic window that enables the user to visually connect to the tall, double-height brewing tanks that are inscribed with graffiti artwork; to provide a unique ambiance in which to appreciate Giesinger beer and accommodate three different scenarios as per the design brief.
Inspiration
Inspired by the motto, Think Global, Drink Local, the interior design concept reflects the Giesinger brand in its true industrial essence. Raw elements exposes the brewing process. Reminiscent of the Heillig Geist Kirche in Giesing, the interior walls are cladded with concrete and brick. Giesinger CI colours green, yellow, and dark blue complement the rustic finishes.
Project Duration
The design work started in December 2019, and the construction was completed in September 2020 in Munich, Germany.
Operation Flow
The bar is now the brands representation, from hosting guided tours to events. It includes an office space and a beer hall. A green elevator connects the hall to the storage area and entertains the guests with old beer moving theatrics. The multi-functional pub seats 160 people and can also host corporate events and private parties.
Patents
Giesinger Biermanufaktur & Spez. BraugesellschaftmbH
Branda works
Team Members
Gül Koc-Janssen
Shehroze Yusuf Khan
Vasudha Jindal
Image Credits
Roman Job, Studio für Fotodesign- Munich, Germany

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