Out Here It's Dew ናይ ማስታወቂያ ዘመተ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማስታወቂያ፣ ማርኬቲንግን ርክብን Competition Category.
ነሓስማስታወቂያ· 2021
Out Here It's Dew ናይ ማስታወቂያ ዘመተ
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
ናይ ነሓስ ሽልማት A' Design Award Winner in ማስታወቂያ Category
Verified Award Winner
Verify Award Status for #119164The Design
About Out Here It's Dew ናይ ማስታወቂያ ዘመተ
ኣብዚ Dew ኣሎ ንዝብል ማስታወቂያ ዘመተ፣ ንኣውራጃ ካርቦነይትድ ልስሉስ መስተ ብራንድ ዝተዳለወ እዩ፣ ንፍቁራት ናይ ደገ ንጥፈታት ኣብ ማእከላይ ምዕራብ ሕቡራት መንግስታት ኣመሪካ ዝዓለመ። እዚ ዘመተ ሰባት ኣብ ግዜ ሃደን፣ ስዲድ ዓሳ፣ ጃልባ ምዝዋርን ጋልጋል ምዝዋርን ነቲ መስተ ክጥቀሙ ዘተባብዕ እዩ። እቲ ዘመተ ብቕድመ-ዕድል ጀመረ፣ ዚሽ ዶላር ኣብ ልዕሊ ናይ 2020 ናይ ሃደንን ዓሳ ምስዳድን ፍቓዳት ዝምንዲ። ሓደ ናይ ፎቶግራፍ ፍርያት ንዕዳጋ ናይ ምሻጥ ነጥቢ፣ ማሕበራዊ ሚድያን ደገ-ዝርአ ማስታወቂያን ዓቢ ናይ ምስሊ ቤት-ንዋይ ሰርሐ። ንመቐረጻ ናይ ቀዳም ጽድያ፣ ሓጋይን ቀውዕን ኣብ ሓደ ተመሳሳሊ ቅርጸት ንኽርአዩ ሓንቲ ቦታ ተመረጸት።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Out Here It's Dew ናይ ማስታወቂያ ዘመተ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Out Here It's Dew ናይ ማስታወቂያ ዘመተ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Out Here It's Dew ናይ ማስታወቂያ ዘመተ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
- Inspiration
- Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
- Team Members
- PepsiCo Design & Innovation
Sponsored
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