Pepsi For The Love Of It ናይ ምውዓውዓ ወፍሪ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ማስታወቂያ፣ ማርኬቲንግን ርክብን Competition Category.
ወርቂማስታወቂያ· 2021
Pepsi For The Love Of It ናይ ምውዓውዓ ወፍሪ
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
ናይ ወርቂ ሽልማት A' Design Award Winner in ማስታወቂያ Category
Verified Award Winner
Verify Award Status for #119178The Design
About Pepsi For The Love Of It ናይ ምውዓውዓ ወፍሪ
ፔፕሲ ፎር ዘ ላቭ ኦፍ ኢት ንዕዳጋ ቻይና ዝተፈጥረ ናይ ምውዓውዓ ወፍሪ እዩ። እዚ ወፍሪ ኣብ ሽዱሽተ ዲዛይናት ናይ መስተ ጣሳ ዝተመስረተ እዩ። ነፍሲ ወከፍ ጣሳ ዝተፈላለየ ስፖርት ወይ መዘናግዒ የርኢ፣ ንኣብነት ሪትሚክ ጂምናስቲክ፣ ተኒስ ጣውላ፣ ሲንክሮናይዝድ ዳይቪንግ፣ ሻትልኮክ ወይ ዝዘውር ላዕሊ (ስፒኒንግ ቶፕ)። ካልኦት ጣሳታት ድማ ምስ ውርሻ ብራንድ ፔፕሲ ብዝሰማማዕ መገዲ ንሙዚቃን ሳዕስዒትን ዘመልክቱ እዮም። እቲ እኩብ ስራሕ ነቶም ፍሉጣት ሕብርታት ፔፕሲ ብድፉርን ዘደንቕን ቅዲ ይጥቀም። እቶም ዝተፈላለዩ ዲዛይናት ጣሳ ነፍሲ ወከፍ ዓማዊል ምስ ውልቃዊ ድሌቶም ዝሰማማዕ ክመርጹ የኽእሎም።
The Recognition
About the ናይ ወርቂ ሽልማት A' Design Award
Pepsi For The Love Of It ናይ ምውዓውዓ ወፍሪ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Pepsi For The Love Of It ናይ ምውዓውዓ ወፍሪ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Pepsi For The Love Of It ናይ ምውዓውዓ ወፍሪ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Each can includes a depiction of a different sport such as rhythmic gymnastics, table tennis, synchronized diving or shuttlecock / spinning top. Other can designs reference music and dancing, true to Pepsis heritage and brand spirit. The cohesive collection comes in signature Pepsi colors, complete with a bold and disruptive style. The cans unique designs allow consumers to choose the can that most resonates with them to make Pepsi their own.
- Inspiration
- The Pepsi For the Love of It 2020 Campaign in China represents the passions and pastimes of todays generation. The design team created a six can series, with each design representing a favorite sport, activity, or locally trending interest that celebrates the passion points of Chinas population.
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