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Wa Lana Waqfa Brand ፖለቲካዊ ናይ ቴሌቪዥን መደብ by Rami Yaser Hosni

Wa Lana Waqfa Brand ፖለቲካዊ ናይ ቴሌቪዥን መደብ by Rami Yaser Hosni is a highly esteemed winner of the very prestigious 2021 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማስታወቂያ፣ ማርኬቲንግን ርክብን Competition Category.


ሓጺንማስታወቂያ· 2021

Wa Lana Waqfa Brand ፖለቲካዊ ናይ ቴሌቪዥን መደብ

by Rami Yaser Hosni

Client: TRT Arabi TV channel

ናይ ሓጺን ሽልማት A' Design Award Winner in ማስታወቂያ Category

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The Design

About Wa Lana Waqfa Brand ፖለቲካዊ ናይ ቴሌቪዥን መደብ

ወለና ወቕፋ (ንቁም ኢና) መዓልታዊ ፖለቲካዊ መደብ ኮይኑ፡ ናይ ሕጂ ጉዳያት ዜናታት ዘተኩር እዩ። ናይ ሓደ ዜና ፍጻመ ብርሃን ኣበሪሁ ብዕምቆት የትንትኖ። ናይ ዲዛይን ጉጅለ ሙሉእ ዳግመ-ምልክታዊ ምድላው (መኸፈቲ፡ ስቱድዮ፡ ውሽጢ-መደብ ግራፊክስ፡ ፕሮሞ..) ገይሮም፡ ናይቲ መደብ ኣምር ብሓቂ ንምንጸባረቕ፡ እቲ ኣምር ድማ ኣብ "ኣጽልሎ ምግባር" ከምኡውን "ምቁዋም" ኣብ ሓደ ፍሉይ ጉዳይ ዝዝውር እዩ። ናይ መጀመርታ ፊደል ናይቲ መደብ ስም ናብ ናይ መጀመርታ ፊደል ናይቲ ካልኣይ ቃል ብርሃን የብርሃሉ፡ ናይ ኣጽልሎ ምግባር ከምኡውን ምድህሳስ መልእኽቲ ንምትሕልላፍ። እቲ ኣብ መወዳእታ ናይቲ ካልኣይ ቃል ዝተራዘመ መስመር፡ ምቅዋም የውህሰሉ (ስም ናይቲ መደብ)።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Wa Lana Waqfa Brand ፖለቲካዊ ናይ ቴሌቪዥን መደብ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Wa Lana Waqfa Brand ፖለቲካዊ ናይ ቴሌቪዥን መደብ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Wa Lana Waqfa Brand ፖለቲካዊ ናይ ቴሌቪዥን መደብ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
Tags
broadcast program, political, current affairs, news, arabic, design, brand, opener
Design Challenge
To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
Inspiration
The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.

The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes).
Project Duration
The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
Team Members
Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk

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