World of Rabbit ናይ ሞዴል ገዛ ውሽጣዊ ንድፊ by Ke Rong

World of Rabbit ናይ ሞዴል ገዛ ውሽጣዊ ንድፊ by Ke Rong is a highly esteemed winner of the very prestigious 2021 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ውሽጣዊ ቦታን ምርኢትን Competition Category.

ሓጺንውሽጣዊ· 2021

World of Rabbit ናይ ሞዴል ገዛ ውሽጣዊ ንድፊ

by Ke Rong

Client: Beijing Jinghe International Decoration Design Co., Ltd

ናይ ሓጺን ሽልማት A' Design Award Winner in ውሽጣዊ Category

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Colors

The Design

About World of Rabbit ናይ ሞዴል ገዛ ውሽጣዊ ንድፊ

ዓለም ናይ ማንቲለ ኣብ ቻንግኪንግ፣ ሻፒንግባ ዲስትሪክት ኣብ ዝርከብ ናይ ንብረት ሽያጭ ቤት-ጽሕፈት ዝርከብ ናይ ሞዴል ገዛ ውሽጣዊ ንድፊ እዩ። እዚ ቦታ 70 ትርብዒት ሜትሮ ዝሽፍን ኮይኑ፣ ብዙሕ ተረት-ተረት ኣርእስቲ ዝሓዘ፣ ኣብ ዙርያ ስድራ-ቤት ማንቲለ ዝተሃንጸ እዩ። ብቑልዑት ሕብርታትን ተጻዋቲ ቅርጽታትን ኣብ ነፍሲ ወከፍ ኩርናዕ ይረኣዩ፣ ልስሉስ ባምቡላታት ድማ ነቶም ናይ ደረቅ-ጫካ ኣዕሩኽ ናይቲ ዝተሓስበ ወናኒ ይውክሉ። ንዝተፈላለዩ ናይ ንድፍን ተግባራውነትን ድሌታት ንምምላእ፣ ብዙሓት ናይ ተራዞ ትግባረ ዘለዎም ንጥረ ነገራት ተጠቒሞም ኣለዉ። ልስሉስ ጨርቂ ኣብቲ ናይ መደቀሲ ክፍሊ ፍሉይ መንደቕ ተኸዲኑ፣ ናይ ሕልሚ-ዝመስል ስምዒት ይፈጥር። ስለቲ ናይቲ ከባቢ ኣየር ርሑስን ዝናባዊን ምዃኑ፣ መብዛሕትኦም መሰረታዊ ንጥረ ነገራት ካብ ርሕስትን ሻጋራን ንኽከላኸሉ ተማቒሎም ኣለዉ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

World of Rabbit ናይ ሞዴል ገዛ ውሽጣዊ ንድፊ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። World of Rabbit ናይ ሞዴል ገዛ ውሽጣዊ ንድፊ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። World of Rabbit ናይ ሞዴል ገዛ ውሽጣዊ ንድፊ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The colour of this case is bold, modelling also is full of tong qu, blend in fairy tale story as main line in the plan, as if every corner has the life trace of rabbit family. Various dolls in the room are used to simulate the owner's forest friends.
Dimensions & Packaging: The design area of the model room is 70 square meters, located in the sales office of the real estate project, which belongs to the different model room.
The model house is located in Shapingba District, Chongqing. The climate is humid, rainy, cloudy and frosty all year round. In order to avoid the influence of moisture on the design, most of the substrate is anticorrosive, mildew resistant treatment.
Tags: Model room, modern, interior, living space, rabbit, dream
Production Technology: In this project, many different materials with terrazzo texture were selected, and their different material properties meet different design and functional requirements.
Bedroom setting wall used clothes or the plush material that often appears on the bed, built the dreamy atmosphere of the bedroom.
Design Challenge: There are three main design difficulties in this design: one is the boundary between fairy tale and reality in our design direction, how to use the image of rabbit to simulate human life and arouse the resonance of the audience; Second, the same texture of different specifications of different performance of the material selection. Third, there are a lot of special-shaped surface modeling in space.
Research: In the design process, ordinary people's understanding of family is collected and integrated into our whole design concept. We use SU to build a model for simulation and verification, and finally arouse viewers' yearning for childlike innocence. In the whole design is not separated from life, more not separated from its commercial objectives, the use of design techniques, reflect the advantages of the house model and its commercial competitiveness.
Inspiration: The busy life of adults gradually lost the innocence of childhood.
The project was inspired by a public service announcement. In the ads, people of different races and professions stand in front of a mirror, reflecting their childhood selves. They danced in front of the mirror, doing strange things and laughing happily.
Designers will imagine themselves as a little rabbit, with great ideals, love its mother and father, and a lot of friends and family. Everything is so beautiful.
Project Duration: The project, built in Shapingba District of Chongqing, was completed in December 2020.
Operation Flow: After we received the task, we immediately went to the field trip to observe the geographical landform and cultural environment of the region. Then the design elements are combed to construct the conceptual scheme design. After the concept construction is complete, the design will be deepened and the design details will be dealt with. After the completion of the overall scheme, the construction will be carried out.
Image Credits: Photographer, Wang Xuelong, Far View Architectural Photography Studio, 2020